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Archive for April, 2010

Online Graphic Design Degrees Courses and Careers

Today, various online Programme in Graphic Design are in vogue because the inability of working professionals to visit the campus among which online Graphic Design Degrees is in highly in demand.

Many students are taking interest in subjects that are a little off beat but have a great career prospect. Graphic design courses come under that category. Online Graphic Design Degree is fully accredited and flexible ensuring the students convenient learning facility.

You have to decide which medium you finds most interesting. You are also required to make a choice of the applications which are highly wanted in that particular media.


Eligibility Criteria for Online Graphic Design Degrees:

There are some skill sets for taking up online Graphic Design Degree programs. A candidate who is already knowledgeable about typography, illustration, visualization and content are already one step ahead towards the learning path of the Programme in Graphic Design.

During the Graphic Design Degrees online, the study modules will be provided will enhance his knowledge on the subject. Again an aspiring graphic designer has to strive constantly  to increase his skills and keep himself updated about the technological advancements.

Graphic Design Degree Courses:


Online graphic design degree courses are designed so that lay foundation on principles of design. Also, students are exposed towards the new technological advancements which are required to perform graphic designing task. You will get adequate training in software like PageMaker, flash, dream weaver etc.

Graphic Design Degree Careers:


After successful completion of the Courses in Graphic Design from a reputed MBA College, you can join a graphic design studio. Also a fresh graduate in graphic design can be placed at many industries ranging from advertisement to information technology. Many media houses and organizations recruit students who have completed graphic designing courses through online programs. After the completion of the course, you can become graphic designer, an animator, web designer etc.

After making right choice about these, online degrees in graphic design will walk you through the course on graphic design successfully.


Job Oriented Courses in Marketing Management, Advertising & Marketing Communications and more

Online or Correspondence Courses in Human Resource Development, Marketing management, Marketing Communication, Product Management, Public Relations and Business Management Courses, human resource course, Advertising course in India.

1. Advanced Diploma in Advertising & Marketing Communications

Course Contents:

  • Advertising in the Current Economic Scenario
  • Functioning of an Advertising Agency
  • History and Theories of Advertising
  • Client Servicing: The changing Agency-Client Equation
  • Out of Home Advertising- Exhibitions, Retail, Interiors, Outdoor
  • Creativity in Advertising
  • New Media Technologies: Interactive advertising and Advertising on the Internet
  • Evaluating the effectiveness of Advertising: Advertising Research
  • Media Planning & Execution of Advertising budgets
  • Market Segmentation & Consumer Behavior
  • Integrated Marketing Communication
  • Branding – Building brands
  • Small Business Marketing & Internet Marketing
  • Corporate Image Management
  • Assessment
  • Case Analysis
  • Project

2. Course Name – Diploma in Interior Design

Course Contents:

  • Interior Styles
  • Survey and Drawings
  • Design fundamentals
  • Project Planning
  • Residential and commercial Projects
  • Material Knowledge
  • Furniture

3. Course Name – Diploma in Product Management

Course Contents:

  • Product Understanding
  • Marketing Basics
  • Brand strategy
  • Brand Management
  • Advertising and Media

4. Advanced Diploma in Human Resource Management

Course Contents:

  • Human Resource Development in Emerging Economic Scenario
  • Human Resource Planning: Strategy & Challenges
  • Basic Principles and Behavioral Models
  • Performance Appraisals
  • Recruitments
  • Workplace Ethics and Code of Conduct – Common Issues
  • Internal Communication in Small, Mid and Large Sized Organizations
  • Employee Relations
  • Organizational Dynamics
  • Wage and Salary Administration
  • Managing Change in Organizations
  • Group Dynamism: Social Processes and Behavioral Issues
  • Labour Laws
  • Case Analysis (Indian & International)
  • Assessment

5. Diploma in ESI and PF

Course Contents:

  • Basic ESI/PF Norms
  • Legal Forms & Documents for PF
  • Getting Registrations
  • Benefits
  • Filing PF Returns

6. Diploma in Recruitment

Course Contents:

  • Contemporary Recruitment tools and Managing Responses
  • Technology & Recruitment
  • DBMS for recruitment
  • Interviewing Techniques & Skills
  • Industry Specific Recruitment

7. Diploma in Performance Appraisal

Course Contents:

  • Performance Appraisal
  • Most Popular Methods
  • Modern Tools & Industry Examples

8. Diploma in Sales Management

Course Contents:

  • Sales Management
  • Incentive Planning
  • Sales Force Planning
  • Marketing in Sales
  • Handling Price Parameters
  • Pricing
  • Negotiations
  • Taxation
  • Grievance handling
  • Sales Promotions

9. Diploma in Marketing Management

Course Contents:

  • Basic Marketing concepts
  • Advertising and Sales Basics
  • 4P’s of Marketing

So, these are the courses contents. Just go in which you are comfortable.


Course Contents of Advertising Management, Retail Management and more

Online or Correspondence Course in hr management, Corporate Communications, Retail Management, Marketing Communication, Advertising Courses, Business Management Courses in India and more.

HRM Short term Courses

1.  Diploma in Human Resource Development

Course Contents:

  • Introduction
  • Development of Human Resources
  • Acquisition of Human Resources
  • Maintenance of Human Resources
  • Motivation of Human Resources
  • Project Work

2. Diploma in ESI and PF

Course Contents:

  • Basic ESI/PF Norms
  • Legal Forms and Documents for PF
  • Getting Registrations
  • Benefits
  • Filing PF Returns

3. Diploma in Recruitment

Course Contents:

  • Contemporary Recruitment tools and Managing Responses
  • DBMS for recruitment
  • Industry Specific Recruitment
  • Technology and Recruitment
  • Interviewing Techniques & Skills

4. Diploma in Performance Appraisal

Course Contents:

  • Most Popular Methods
  • Performance Appraisal
  • Modern Tools & Industry Examples

5. Diploma in Corporate Communications

Course Contents:

  • · Advertising Basics
  • Basics of Business Communications
  • Procedures in Advertising and communication
  • Public Relations Basics
  • Media Knowledge

6. Advanced Diploma in Retail Management

Course Contents:

  • Retailing Strategies
  • Retailing Environment in Emerging Economies
  • Merchandise and Supply Chain Management
  • Market Selection and Retail Location Analysis
  • Store Management
  • Merchandise Pricing
  • Store Layout and Design
  • Managing a Retailer’s Finances
  • Managing Human Resources
  • Customer Service & Retail Selling
  • Financial implications of strategic retail decisions
  • Problems and issues faced by retailer today
  • Current happenings in the world of retaining
  • Assessment
  • Case Analysis (Indian & International)
  • Project

7. Diploma in Retail Management

Course Contents:

  • Basics of Retailing
  • Marketing
  • Operations
  • Advertising
  • Merchandise Mix
  • Promotions
  • Supply Chain

8. Diploma in Marketing Communication

Course Contents:

  • Marketing Basics
  • Procedures in Advertising
  • Advertising Basics
  • Media Knowledge
  • Public Relations
  • Below the Line Advertising

9. Diploma in Event Management

Course Contents:

  • Event Basics
  • Presentation
  • Conceptualization
  • Operations
  • Management
  • Negotiations

10. Diploma in Advertising Management

Course Contents:

  • Basics of Marketing
  • Print
  • Consumer Behavior
  • Electronic and Interactive Advertising

So, which course you would like to join?


Media Studies: An Academic Discipline

Programme in Media also comes in the Management Courses in India that deals with the history, content and effects of several media; the ‘mass media’ in particular. This subject varies in methodological and theoretical focus, but may be divided into three interrelated areas – the critique of artistic styles and aesthetic forms (narrative, genre and many more), the study of the production process and sociological analysis.

Programme in Media draw on traditions from both the humanities and the social sciences and overlap in interests with related disciplines such as Mass communication Course, communication, communication sciences and communication studies. Researchers develop and employ methods and theories from disciplines including rhetoric, cultural studies, philosophy, psychology, literary theory, political science, economics, social theory, political economy, sociology, anthropology, art history and criticism, film theory and information theory.

Media courses encompass:


  • Mass communication
  • Journalism
  • Media influence
  • Political economy
  • Creative industries
  • Cultural studies
  • Media psychology
  • Media production

Most journalism and production courses incorporate media courses content, but academic institutions establish separate departments. Students of media course may see themselves as observers of media, not practitioners or creators. These distinctions vary across national boundaries. The essential definition of media studies involves the study of media effects.

Within media studies, separate strands exist like television studies. Film studies is considered a separate discipline, though video and  television games studies grew out of it, as made evident by the application of basic critical theories like feminism, psychoanalysis and Marxism.

Media theory looks at how the corporate ownership of media distribution and production affects society and provides a common ground to social conservatives and liberals and socialists. The study of the techniques and effects of advertising forms a cornerstone of media studies.


What is the scope of Mass Communication in India?

Management Colleges in India is providing various professional courses but Media is the specialized course popularly growing in India. The canvas of the mass communication course in India is larger enough to accommodate yours imagination into it.

Media is the most growing sector which is expected to reach USD 1.8 trillion by 2015 globally and Asian countries are expected to contribute greatly into it. Indian media and entertainment industry’s size in 2006 was recorded approx Rs 43,700 crore. Recent report given by FICCI shows that the industry is projected to boom at an annual rate of 19 per cent and cross the estimated size of Rs 83, 740 crore of industry by 2010. The rapid growth as well as higher scope in the industry is the reason behind growing popularity of Programme in Mass Communication in India. Students those who want to make career in entertainment or media industry should join mass communication courses.

Mass communication is an area of study that is institutionalized in many names such as communication science, communication studies, communication arts, speech communication, media studies, media ecology or mass communication at several universities of many countries including India. It deals with the process of communication that encompasses a wide range of contexts ranging from journals, newspapers, magazines, radio or television broadcasting to face to face conversation.

There is much scope for a mass comm. student who can make a bright career in any of these sectors: films, advertising, magazines, newspapers, websites, radio, TV channels, press information bureau, corporate communications, central information service or any other.

So, which sector you would like to join?


Sales Presentation Marketing Planning

Various courses in marketing management are available in b school in India. But only top business school in India provides the complete and relevant process of Sales and Marketing. The scope of Sales and Marketing are really high in not only in India but also in every parts of the World.

Sales Presentation


The process of selling involves a series of steps which may appear to be a straight-line process, but there is much movement back and forth between its different steps that will lead to closing the deal ultimately. The sales person must master the steps of the sales process because these steps focus on the objective of getting new clients and getting orders from them.

This course will transmit know how related to effective sales presentation skills. The goal of this course is to explain the approaches used to create an effective sales presentation and describe the several ways of closing a presentation. This course is very interactive and informative with many practice questions.

Duration of the Course: Approximately 90 minutes.

Learning Outcomes: After pursuing this course, you will be able to

  • Define a sales presentation
  • Identify the steps in selling process
  • Create an effective sales presentation
  • Deliver high quality sales presentations



You do not require previous knowledge about the concept.

Marketing Planning


Along with all the resources of a company, the management process combined with effective managerial practices together work towards achieving organizational objectives and goals.

The aims of this course are to explain the Marketing Planning concept and its process. It also explains the concept of Planning and Marketing Planning as well as the resources required in the firm. And, highlight the several steps involved in the Planning process. The course is highly interactive and informative with many practice questions.

Duration of the Course: Approximately 90 minutes.

Learning Outcomes: After pursuing this course, you will be able to

  • Highlight the importance and benefits of Planning
  • Trace the relationship between Corporate and Marketing Planning
  • Explain the key 5M resources needed in an organization



No previous knowledge about the concept is required.

So, just do this course of Sales and Marketing before joining any organization.


Marketing and Sales Management Courses

Marketing and Sales Management include studying the marketability of the product included and the measures to increase sales as well as implementing the same. Marketing/ Sales Management is an all pervasive field. All area needs professionals with sales background to promote sales of company’s products. Therefore, job opportunities are high.

P.G. Diploma in Marketing and Sales Management


1. for Pursuing Diploma in Marketing Management


  • Eligibility: Graduation in any Discipline
  • Duration: One year/15 months/ 2 years

2.  Marketing and Sales training


This training is designed to meet the requirements of employers and informed by the latest thinking in learning and development, training courses build skills to improve performance of employers.

Search for a course


With over 120 to choose from, there is a course to suit all level of experience and skill, from support staff to senior management. Find this type of marketing course from the top Business Management Colleges in India that matches your exact development needs.

Stretch your training budget


As the leading marketing professional body, top b school Institutes are supporting individuals and companies to improve their performance through these challenging times.

Which training venue?


With courses running in major locations in India, you are sure to find a location that suits you. So, just find out.


Tailored and Customized learning


There are times when companies need specialized training to address their specific requirements. So, b school Institutes offer bespoke learning programmes to meet a particular brief or strategy. Find out more about developing a team.

Training advice


Contact the experienced training advisors for specialist advice and further information.

So, find a good institute or college for this training.


Scope of Business Management

It has been always good in pursuing MBA in India. MBA offers various courses like Advertising Courses, Business Management Courses etc. Out of which, courses in Business Management are mostly preferred by male students.

Areas of work in business management

Depending of individual skill and specialization, Professional managers, usually operate within one of the five defined functional areas. These vary slightly from company to company.

  • Human Resource Development or Personal Management.
  • Management Information Systems (MIS)
  • Finance
  • Sales and Marketing
  • Production and Operation

Some special areas are also there for work in business management:

  • International Management: deals in all areas of international business and trade.
  • Operational Research: using mathematical analysis for solving production and financial problems.
  • Public System Management: management of non-government organization and cooperatives, public enterprises.
  • Technology Management: specializes in all aspects of technology, including marking and financing.
  • Hospital Management: responsible for the efficient running of health care organizations and hospitals.
  • Management Consultancy: responsible for identifying and correcting problems concerned company procedures, policies and methods.
  • Hotel Management: concentrates on all aspects of hotel administration and hospitality.
  • Forest Management: responsible for handling the marketing and administration of forest-related products and projects for forest development.
  • Rural Management: utilizing management practices for managing agro-based as well as other village industries as also marketing rural products.
  • Leisure and Event Management: management of leisure-related activities, parks, clubs and events.
  • Disaster Management: this comes into action during the times of natural disasters and calamities and is involved with reconstructing and rehabilitating disaster-stricken people and managing relief materials as well as other resources.

So, there is high scope of Business Management Courses in India.


How You can Advertise in a Program Book for a Fashion Show?

Fashion Colleges in India and some Mass communication Institute also provides various Programme in Fashion but they may not tell you that how to advertise in a program book for a fashion show.


You should consider advertising in a program book for a fashion show if you have a product or service that would be useful for people in the fashion industry.

Program books are seen by models, designers, attendees and even the friends and families of these people as the programs are taken home and are further distributed as well as viewed. Advertising in a program book for a fashion show is a wonderful idea for a makeup professional, hair stylist, fabric wholesaler or even a budding designer.

Here are some instructions which you need to do to:


Step 1 - In your location or area, search for fashion shows. You can search Internet sites like Craigslist. You can do a Google news search for charity fashion shows and fashion shows.

Step 2 – Meet or contact the fashion show coordinator. Fashion show advertising and announcements will have the contact information for the coordinators. These are the people who can refer you to the correct person, about placing an ad in the program book.

Step 3 – Search out what type of ads you can submit. Companies have rules for the kinds of ads that are permitted in their fashion show program book. Some may want family friendly or stick to sponsorships or allow outright advertising. You should know this so you can gear your ad to what fits the format.

Step 4 - See previous program books and a previous fashion show that how ads have come out. This will let you see the quality of printed ads and help you decide how detailed or simplistic your ad should be.

Step 5 - Design your ad and write your ad and add any images to it. Shrink it down to the actual size of the ad you are purchasing and print it on your own printer to make sure that it is clear as well as readable.

Step 6 – Submit your ad and pay for it. By the deadline set, submit your ad by the fashion show coordinator. Submit your payment with the ad. If you are not attending the fashion show then arrange to receive a copy of the program book after the show.

So, I hope these instructions are helpful for you.


Uses of Graphics

Top MBA College of India provides an excellent course in Graphic Design which are visual presentations on some surface, like a canvas, wall, computer screen, stone to brand or paper, inform, illustrate, or entertain. You can learn the various use of graphic design through the Programme in Graphic Design.



Graphics are actually the visual elements that are used to point viewers and readers to particular information. They are also used to make the concept more clear or interesting to the readers. Famous magazines like Wired, TIME and Newsweek, usually contain graphic material to attract readers. In computing, graphics are used to create a graphical interface for the user and they are one of the five key elements of multimedia technology.



Graphics are commonly used in economics and business to create financial tables and charts. In the late 1970s, the term Business Graphics came into use, when PCs became capable of drawing charts and graphs instead of using a tabular format.




The most profitable uses of graphics is Advertising; artists do advertising work or take advertising potential into account when creating art, to raise the chances of selling the artwork.



Graphics are too much used in textbooks, especially in concerning subjects like science, geography and mathematics, to illustrate concepts and theories, like the human anatomy. Diagrams are also used to label pictures and photographs.



Their use for political purposes are graffiti, cartoons, poster art, flag design, etc is a centuries old practice that thrives today in all part of the world.

Film and animation


Computer graphics are used in the new feature films, especially those with a big budget. Films that use computer graphics too much are The Lord of the Rings film trilogy, Spider-Man, the Harry Potter films and War of the Worlds.

So, join this course in a top college to learn the other uses of graphic design.