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Media Studies: An Academic Discipline

Programme in Media also comes in the Management Courses in India that deals with the history, content and effects of several media; the ‘mass media’ in particular. This subject varies in methodological and theoretical focus, but may be divided into three interrelated areas – the critique of artistic styles and aesthetic forms (narrative, genre and many more), the study of the production process and sociological analysis.

Programme in Media draw on traditions from both the humanities and the social sciences and overlap in interests with related disciplines such as Mass communication Course, communication, communication sciences and communication studies. Researchers develop and employ methods and theories from disciplines including rhetoric, cultural studies, philosophy, psychology, literary theory, political science, economics, social theory, political economy, sociology, anthropology, art history and criticism, film theory and information theory.

Media courses encompass:


  • Mass communication
  • Journalism
  • Media influence
  • Political economy
  • Creative industries
  • Cultural studies
  • Media psychology
  • Media production

Most journalism and production courses incorporate media courses content, but academic institutions establish separate departments. Students of media course may see themselves as observers of media, not practitioners or creators. These distinctions vary across national boundaries. The essential definition of media studies involves the study of media effects.

Within media studies, separate strands exist like television studies. Film studies is considered a separate discipline, though video and  television games studies grew out of it, as made evident by the application of basic critical theories like feminism, psychoanalysis and Marxism.

Media theory looks at how the corporate ownership of media distribution and production affects society and provides a common ground to social conservatives and liberals and socialists. The study of the techniques and effects of advertising forms a cornerstone of media studies.


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