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Shoot up your sales with WLCI’s Customer Acquisition & Management program

Customer is the King’- every business venture will vouch for that. The entire business is centered on satisfying the end consumers’ needs. But how do you bring in the customer in the first place? Well, it needs certain skills, abilities and knowledge which a course in customer acquisition can equip you with and which will enable you to boost your sales.

The customer and his satisfaction has always been the centre of all business activities. Every business enterprise offering goods and services have the aim of earning profit. This is possible only when the customer is interested in buying the goods and services offered by them. It would not be wrong to say that customer is a core component which determines the success/profitability of a venture, thus acquiring customer is of great importance.

If you want to gain the relevant knowledge and skills to attract customers, you need to study this aspect of business activity. Not many colleges offer this course. But WLCI realizes the extremely important aspect of business and hence offers a ‘Specialist programme in Customer Acquisition and Management’. WLCI is one of the largest professional institutions in the country offering quality education in 14 learning centers across India. This program is one of the several other specialist courses aimed at fulfilling specific requirements of both the employers and employees. The ‘Specialist Level Certificate in Customer Acquisition offered by WLCI is of 100 hours which is spread over 6 months. For the course, classes are conducted virtually for 4 hours per week.

The Customer Acquisition program focuses on how to acquire customers and mange them. The course content in this program includes Sales-Preparation (Market Analysis) which will help you understand the market component, identify the major players, identify new markets, identify the changing demand pattern etc. You’ll also learn about ‘Sales Preparation’ – Competitor Analysis and Organization & Product Details. Next in the course you’ll learn about ‘Prospecting’ which will teach you to collect data of prospective customers and identify quality prospects and eventually convert them to leads. Later you’ll learn about the various Selling skills from opening the call, relationship building, probing, making a comparative analysis with competitors, objection handling and finally closing the deal.

Thus, selling your product and acquiring a customer is an elaborate process. You need to go step by step to finally grab a deal and sell your product and service leading to profitability. When you have clinched the deal after putting in huge efforts, it’s time for Servicing. The ‘Servicing’ session in this program focuses in managing the customers’ expectations in terms of delivery and after sales service which too is an important part of the sales process and goes a long way in retaining customers. The entire process from the Market Analysis to After-sales should be carried out in the right way to attract customer, retain him and ensure repeat orders from him in the future.

The knowledge, relevant, skills taught in the ‘Customer Acquisition and Management’ program will create/increase your customer base and eventually boost your sales. Increased sales will lead to profitability and smooth running of your business venture.

Programmes offered by WLCI College have been prepared in partnership with the industry. The institution boasts of an elite organization known as the ‘Employers Council’ which comprises of 300 members who are senior mangers having rich experience and extensive knowledge in their field. The course content has been prepared in association with these members, thus making the course industry oriented. You’ll benefit a lot from WLCI as the main focus of the institution is on imparting knowledge, skill and abilities to enhance and ensure bright career prospects. You’ll be trained by mentors who have the relevant experience in the particular field. The specialist programs are conducted virtually and thus suit the requirements of the working professionals in a perfect manner. These programs are industry oriented qualifications which will definitely enhance your job prospects.

So, if you want to increase your sales, expand your customer base, its time you give a thought to this highly beneficial program of customer acquisition and management offered by WLCI College. For more information on WLCI and its varied industry-oriented programs, feel free to log in to www.wlci.in .

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