4 Photoshop Alternatives Every Graphic Designer Should Try

Created by Thomas and John Knoll in 1988, Adobe Systems’ raster graphic editor, Photoshop, has millions of customers worldwide today. Despite of the availability of crack versions of the software, millions have legitimately purchased it. Therefore, the fact that it is the best photo editing software in existence has already been established. Adobe Systems is one of the leading multinational computer software companies in the world, and Photoshop has majorly helped the company pave its way to the top. Yes, Photoshop is the best thing there is, but the fact is, it does not enjoy monopoly.

blog_19Apr_02In spite of the unceasing debate over whether or not graphic designing is an art, graphic designers all around the world consider their work to be a work of art. And if artists stopped experimenting, their art would lose its essence. Students aspiring to become graphic designers need proper guidance so that they explore their options well and not just go with the flow. They need to think of the world as an oyster full of opportunities. WLCI College, one of the leading graphic designing institutes in Delhi, can help them with that. The institute offers various short-term graphic design courses, as well as long term ones. Don’t restrict yourself to Photoshop, designers! Explore these amazing alternatives to efficiently edit your images by trying something different.

1. GIMP

GNU Image Manipulation Program or GIMP is not only one of the best alternatives to Adobe’s Photoshop, but is also free. It is used for image editing, retouching, drawing, image format conversion, etc. The official website hosts a list of tutorials that can walk you through all of the software’s functions. The editor is available for Mac, Windows, and even Linux.

2. Affinity Photo

Developed by the independent software development company Serif (Europe) Ltd., Affinity Photo’s major function is image editing. The software supports endless layers and also offers a space reserved specially for RAW image editing. Even though it’s not free like GIMP, it’s worth a try. The free trial of Affinity Photo is available on its official website. It works on both Mac and Windows.

3. Seashore

Based on GIMP’s technology, Seashore’s feature count sure isn’t as high as GIMP, but the software is very easy to use because of its clear user interface. It supports a lot of graphic file formats like XCF, TIFF, PNG, and JPEG for editing, and a read-only feature for BMP, PDF, and GIF formats. Seashore is only designed for Mac OS X and is not compatible with other operating systems.

4. Inkscape

This vector graphics editor is quite similar to Adobe Illustrator but works as a great image editor as well. The software uses Scalable Vector Graphics (SVG) as its primary format. Archaic vector shapes can be rendered using this software. Tracing and embedding of shapes is also supported and the shapes that are once created can be further modified and manipulated. It works on various operating systems like FreeBSD, Linux, Windows, and Mac OS. Released in 2003, the software is free and available for download on its official website.

5 Reasons Why Branding is Important for Every Business

In the simplest sense possible, branding is recognition. In a more business oriented sense, branding is a marketing exercise wherein a product or a service is marked with a symbol, name, or an image, in order to differentiate it from other similar products. Imagine living in a world without brands. It’s difficult to even imagine such a thing because of how far we’ve come. Brands are extremely important to consumers. When they need to purchase a product or avail a service, they think about the various brands at their disposal. Suppose a person wishes to buy a bottle of shampoo. They would think about the brands that manufacture shampoos, like Tresemme, Sunsilk, Pantene, etc. and not about the random bottle kept in the convenience store without a brand name or logo on it. This is because people prefer brands, they trust brands. Branding is therefore a major form of communication. Through a brand, a company communicates its ideas to the consumers. The fact that brands are of such extreme importance to consumers today, sheds light on the fact that they’re far more important for businesses. Following are a few pointers as to why branding is important for every business. But branding isn’t the only thing important for the success of a business. A proper professional education, along with the right guidance is just as important. WLCI College, one of the best MBA colleges in Delhi, offers many business management courses, including short term business management courses, and part time business management courses.

blog_19Apr_011. Distinguishing Products

Branding helps customers distinguish various products from one another. It helps people recognize mere products as something more. It sets a company apart from its competitors and helps it create for itself a special identity which it knows can’t be cloned.

2. Gaining New Customers

It’s easier for companies to communicate through their brands. If a branded product is good, people will definitely talk about it. This way, through the age-old concept of word of mouth, and the relatively new concept of electronic word of mouth, a brand reaches a wide audience and wins itself new customers.

3. Retaining Customers

It takes only a few good trials before a person starts to trust a brand. Businesses that sell their products without branding them first hardly ever retain customers because people wouldn’t know where to find what they’re looking for. Once a brand earns its customers’ loyalty, it’s unlikely for them to choose any other brand.

4. Employee Motivation

Sometimes, employees of a company don’t see eye-to-eye with the company’s ideals and visions. But the employees working in companies which are home to big brands are always more motivated to perform better, and try and understand the company’s vision. Employees working in companies that aren’t already famous are also quite motivated because they know the scope for success is more when a company is branded

5. Expanding the Business

For companies that have already established a brand for themselves, it isn’t hard to retain customers. This is why it’s also easier for them to expand their business and introduce new ranges or styles of products. They know for a fact that their loyal customers will try their new product even if the old and the new line of products have nothing to do with each other.

5 Must Watch Documentaries about Filmmaking

Cinema, today, is one of the most widely fabricated, as well as consumed form of art. More often than not, cinema is considered to consist of only fictional motion pictures. But the word ‘cinema’, derived from ‘cinematography’, clearly refers to filmmaking, or rather, the art of filmmaking. Documentaries, because of their non-fictional nature, are often disregarded as works of art. But what everyone fails to realize is, that the process of creating a documentary is more or less similar to creating a motion picture. Of course documentaries don’t always make it to the movie theatres like motion pictures do, and don’t enjoy as wide an audience, but their importance stands intact, especially for people looking to make their career in the film industry. It’s true that filmmaking is gradually becoming more of a commercial business and less of an art, but fresh minds truly passionate about filmmaking can always make a difference with the right guidance. WLCI College is one of the best colleges to offer short term media courses in Delhi, and mass communication courses in India, designed to help the youth of today to become the cinematic visionaries of tomorrow. Following is a list of all the documentaries that aspiring filmmakers must watch and learn from.

blog_17Apr17_011. Side by Side (2012)

Directed by Christopher Kenneally, and produced by Justin Szlasa and renowned Hollywood actor Keanu Reeves, Side by Side is a documentary scrutinizing the process and the history of both the digital, and the photochemical creation of film. The documentary features interviews with pioneers of film direction such as David Lynch, Martin Scorsese, Christopher Nolan, and with cinematographers like Michael Chapman, who discuss about the achievements of filmmakers as artists in creating both photochemical films and digital movies, and how their experiments in the field have taken filmmaking to new, exciting levels.

2. Capturing Reality: The Art of Documentary (2008)

Now this one is a documentary film about documentary filmmaking itself. Directed by Pepita Ferrari and produced by the National Film Board of Canada, Capturing Reality is about the creative mechanisms of more than 30 documentary filmmakers including Nick Boomfield, Jessica Yu, and Jean-Xavier de Lestrade. The film features interviews conducted with the directors, as well as a few excerpts from their documentaries.

3. Visions of Light: The Art of Cinematography (1992)

This documentary feature was directed by Todd McCarthy, Stuart Samuels, and Arnold Glassman, and focuses on, as the name suggests, the art of cinematography. The film features interviews with some of the best cinematographers back in the day like Michael Chapman, Conrad Hall, Néstor Almendros, and a few others, who talk about some of their favorite films and specific scenes from therein which inspired them to pursue direction of photography

4. Great Directors (2009)

In this documentary, Angela Ismailos, the writer and the director of the film, interviews many famous art directors such as David Lynch, Bernardo Betolucci, Richard Linklater, Todd Haynes, among many other well known directors like Stephen Frears, Agnès Varda, Ken Loach, Liliana Cavani, Catherine Breillat, and John Sayles. Great Directors in itself isn’t an excellent watch per se, but the insights provided by the rather strange lineup of directors are of a lot more value than one would realize.

5. The Cutting Edge: The Magic of Movie Editing (2004)

Filmmaker Wendy Apple directed this documentary to not only showcase some of the best editing techniques used in motion pictures but to also celebrate them. The documentary features clips from avant-garde films that harbor some of the best editing techniques to have existed in the world of cinema. Narrated by veteran actor Kathy Bates, the documentary includes other iconic Hollywood personalities like Quentin Tarantino, Jodie Foster, James Cameron, Sean Penn, Thelma Schoonmaker, and many others, talking about their favorite editing techniques.

My design ideas – And the philosophy behind them

Any fashion college should not just teach students how to design clothes, but also create environment where the student can nurture his or design philosophy and ideas. Being in the final semester of my programme, I have received the practical exposure and environment to hone my skills.

The only constant thing is change, and that should reflect in designs. Life is beautiful, and wearing fashionable clothes makes it even so. Fashion is something unusual, unexpected, ever-changing and something which gives our personality a bloom. But the way you carry a dress or accessory is extremely important. Fashion is not in the dress, it is in the dressing. And the way you dress says a lot without speaking.

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The most important thing is to be comfortable in what you wear. A piece of clothing in itself isn’t fashionable or unfashionable – that depends on how it looks on a particular person. If you think the dress is not fashionable, wear it with style and you’re good to go!

My design idea

I love to create stories out of my collection. My recent project submission was client oriented rather than theme oriented. I gave it the name “THE FAIRY TALE”

It is a dream of every girl to dress up in gold. Some of these girls do not like haute couture garments.

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My client is a fashionista who is aware of every passing trend, and has lust for gold. She also loves travelling, and is influenced by the culture, trends, fashion, style, etc. of the particular place. My challenge was to show that in the collection.

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I created designs that are a mixture of fashion destinations. From the romance of Rome to liveliness of New York, I attempted to include all these inspirations in my design.

But the foundation of designs was essentially Indian, with prominent use of Gold.

It was all because of the course structure, faculty, internship and my peers at WLCI that I’ve been able to develop these creations. As a result, I’m all ready to step in to the fashion world.

Written By – Shivani Chauhan

Survival of the fittest – evolution of Graphic Design

Graphic design is the expression of ideas through visual tools. It utilizes symbols, drawings, and even text to deliver the message. It is a creative process, and involves the use of lines, curves, colour, texture, etc. It is a constant challenge to keep learning new software and concepts to evolve as a designer. Only the best graphic design course can help you with this evolution.

blog_8Apr_01The concept of graphic design is older than it seems. While the use of these elements can be traced back to prehistoric times, graphic designing as a profession first became diverse during the industrial revolution, due to the advent of new technologies and commercial possibilities. It was during this time that many of the concepts that we know today were developed. In late 18th century, the printing technique of lithography was developed. In 1869, the first advertising agency was formed, while the first logo to be trademarked was created soon after in 1876. The concept of ISOTYPE was developed in 1922.

Advertising as an industry took off after World War 2, along with graphic designing. Famous print campaigns such as of Coca-Cola and Kodak were made timeless with use of great artwork. Back in India, the Amul butter ads are an example of great design.

In the past decade, the rise of computers and internet had a profound effect on the profession. People now have access to software such as Adobe Photoshop and CorelDraw, and other services which make the profession more accessible. With social media and other design related websites, they even have a medium to showcase their work efficiently. Everything, from typeface and images to videos and animation can be edited by a click.

Collaboration between designers and clients, writers, etc. has also seen a massive change, with various forms of connectivity such as email, chat applications, and video calling features. It’s much easier to exchange briefs, ideas, and design work.

But the downside is that all these developments have resulted in more competition among graphic designers, as companies and agencies know there’s no dearth of talent. Moreover, there’s a plethora of design software with a wide range of features, to be used for different purposes. For example, Photoshop is commonly used for special effects, text effects, and digital paintings. Adobe Illustrator is ideal for logos, charts, illustrations, etc. CoreDraw is a graphics editor used to create brochures, newsletters, posters, etc. Another downside which has been seen in recent times is spread of plagiarism and copyright infringement in graphic design. Design ideas, clip arts, etc. can be copied with one Google search.

Training and education should evolve alongside all this to help students meet expectations and demands, find success in this field. The hands-on skills, collaboration with fellow students, and advice given by teachers are crucial in developing a well rounded professional. WLCI’s School of Design offers the best graphic design courses in Delhi for an all-round development. It’s part time courses in graphic design are perfect for professionals looking to add an edge to their profile.

How has technology impacted journalism? Learn here

It is a unanimous thought that technology has drastically changed journalism. While the nature and purpose of news is the same, there’s a lot of divergence in the way it is gathered and distributed – the most in the last 10 years.  Gone are the days of typewriters, news clippings, and waiting for the day’s news at prime time. It’s the age of digital gathering and dissemination of news over smartphones. Not just reporters, a common man can capture something on his phone and transmit it to the world. It is not the age of “breaking news”, it’s the age of “viral news”.

blog_7apr_01Let us look at the ways technology has changed the course of journalism –

Media tools –

The advent of digital cameras, and smartphones after that made it easy for journalists to go wherever they want, without the hassle of big, clunky cameras. What’s more, the same smartphones can be used to distribute the information captured within minutes. Additionally, there’s a multitude of apps available for text editing, photos editing, grammar checks, etc.

This has also lent a credibility issue to images. While pictures can speak a thousand words, photoshopped images can speak a thousand lies.

Social media connectivity

Social media is increasingly turning out to be the primary news source for people all over the world. This has its own advantages and disadvantages. It has led to a more globalised and connected world, where following a particular news item of a foreign country, while sitting in your own has become easy.

People won’t just read and watch, they will also engage. They can share their comments and start a discussion with other people related to a particular topic.

But on the flip side, it also results in formation of “echo chambers”. It refers to a situation in which existing ideas and beliefs are reinforced in a group of people, since social media algorithms usually show us things related to what we already follow. Thus it leads to even more bias and insensitivity.

Whatever the pros and cons,

Low cost

With the rise in technology, researching for news items has become not just easy and efficient, but much less expensive. The most visible aspect is the use of crowdsourcing, a distributed problem solving model. The community at large has become a reporter’s eyes and ears.

The dissemination of news is even cheaper, with free apps leading the way. Print news numbers are going down with the rise of new media, which includes newspaper websites, blogs, social media, etc. It is important for any budding journalist to be well versed in such sources. Journalism courses in India don’t place as much emphasis on these changes, but WLCI’s diploma courses in journalism provide you all the updated knowledge and skills that you need to succeed in this field.

My exclusive exposure at the Audio Studio

The years at WLCI have been full of exciting visits and unique experiences, which gave me a lot of opportunities to learn. Going one step forward than other    professional institutions, WLC India also provided me an opportunity to intern with The Pioneer, which was an inseparable and the most exciting part of my college life so far.

As we move forward with the journey, WLC India is surprising us with more exciting visits which fills me with proud for my college. Recently, we visited a professionally equipped audio studio. Although, I had studied about the radio instruments while I was covering radio industry in my second year, but witnessing them function in from of my eyes was an experience in itself! I could understand them and their functions without putting in any effort; I guess that’s the power of practical education.

While watching the equipment function in front of my eyes, I realized how lucky I am to study with such a prestigious institution which provides me with such amazing opportunities. The equipment helps with recording and mixing of the scripts. The audio mixer was connected to the sound editing machine. After recording was done, the sound goes to the audio mixer which is connected to the sound editing machine that helps in refining the quality of sound recorded.

To be an ace of spades in the media industry, a lot of patience, professionalism and discipline is required, and I understood this completely while I was at the audio studio.

blog_3apr_04I even got an opportunity to record an advert that the Studio. We were accompanied by the Media HOD of WLC India, Ms. Shruti Pandey. She briefed us on the details of the procedure, which helped me produce an amazing advert which was later appreciated by my fellow students and teachers.

blog_3apr_05Apart from recording the advert, I also got an insight into the work that goes into making proof. The procedures include covering the wall lines with foam and usage of plexiglass to surround the recording room.

The visit was an enriching and interesting experience as I saw in reality what we were learning in the modules. Now, I can understand the techniques better and walk with confidence into any recording room now that I know how the procedure flows and what instruments are used.

All thanks to WLCI, I am sure I will be a great media professional one day.

Anchal Sharma

School of Media, WLCI 

How WLCI made my learning experience in media unique?

As I am about to complete my first year at WLCI, I find myself short of words for thanking the institution for giving me chance to explore the media industry with such amazing practical experience. In the first year, the major portion of my syllabus covered the print Industry. We studied writing for newspapers, magazines, feature writing, backgrounders, etc. We learnt on the lines of how the data is curated and with what technologies it is printed and distributed all around! The experience was truly enriching and apart from increasing my knowledge with practical experiences, WLCI also focused on enhancing my verbal and presentation skills which I am sure will give me the much required acceleration in the profession when I will be ready to join the Industry.

blog_3apr_01In the coming year, we will learn about the audio and radio techniques, and to kick-start the process and give us an insight into how it will all turn out, we recently visited an audio studio based in Delhi. Our highly experienced and educated faculty, Shruti Pandey, the HOD of Media School and Mr, Rupam, also accompanied us to the studio. We were three students, Aanchal Sharma and Deepak were the other two apart from me. We got to see and use the equipment used in the audio industry and watching them function in front of my eyes will help me in learning my modules on the topic effortlessly.

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We also witnessed various technologies that are used in the making of an audio studio. The walls have to be panelled with noise absorbing substance such as foam. The floor, ceiling and every surface in the studio is covered in carpeting in order to ensure no sound is bounced off.

Apart from experiencing the technicalities, I also got the opportunity to record my own script which was narrated by our faculty, Ms. Shruti Pandey and Mr. Rupam.

blog_3apr_03After it was recorded, we even saw it being edited in front of our eyes. It was an experience like no other and this was the first time I realised that how my career in the industry would look like in 5 years. I got to see equipment such as sound console and sound mixers, how they work and the effect they made on a recording first hand.

After visiting the audio studio, I even experienced high standards of punctuality and professionalism that is required in the media industry by the individuals. Overall, it was an amazing experience as I got to see for real what I have been studying about, and what is too come in my career. It will definitely be easier to understand the principles of audio recording having seen how the recording takes place. I am greatly thankful to WLC India for the enlightening experience and introducing me to the hard core world of Media!

Blog by –

Akanksha Soni

Experience of a lifetime, Mumbai Trip by WLCI

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Road to Runway was a competition organized by WLCI and it was nothing less than a boon for me as the competition gave me a chance to visit Mumbai and be a part of one of the India’s biggest fashion events, Lakme Fashion Week!

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As share my experience of the Mumbai trip, I am infused with memories of the time spent at the Lakme Fashion Week, which passed in jiffy learning from the works of some renowned fashion designers.

Although, it was a short trip, yet, I enjoyed and learnt a lot. Moreover, it was a great experience to dream every fashion student has, all because of WLCI! I was delighted to attend the third day of Lakme Fashion Week, and the sight of impeccable works left me awe-inspired. I have recently attended numerous fashion shows in Delhi, but LFW gave me an experience to cherish for lifetime.

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The encounter with renowned designers of the Industry and learning about their journey of becoming successful were truly inspiring. The encounter gave me an insight into the environment of practical executions and the inspiring ambience gave me a positive energy which increased my self-confidence. The visit to LFW gave me exposure to the fashion industry, where the designs were amazing with beautiful, different and unique concepts.

The whole vibe and feel of the event was unique and cannot be compared to any other event in India, it is a compact and careful mixture of modern and traditional values. The first show we attended was by Divya Seth, one of the impeccable designers. The Rada collection by Divya Seth had mixed inspiration from traditional and modern art. The collection was an artistic merger of pichwai paintings and Frida Kahlo’s surreal art. Popular Bollywood star Swara Bhaskar ended the grand show in a metallic silver cowled midi with a long lace cover. After the show, we had an interaction with Divya Seth and it was interesting to hear about her journey of becoming successful and known.

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After witnessing Divya Seth’s show, we went to Payal Singhal’s Show. Her collection was named as ‘Lady M’ and it was inspired by Agatha Christie’s dark romantic murder mystery ‘Death on the Nile’. The show was brought to an end by the glamorous Bollywood beauty Diana Penty.  She walked down the ramp wearing an ash grey, georgette, fully encrusted kaftan tunic with a net Deco jaal embroidered Lehenga.

In a nutshell, the visit to Mumbai changed my perspective to many things. I thank my college, WLCI, which gave me an opportunity to attend such a big and prestigious event, studying with WLCI has been one of the best decisions of my life. I would also like to attend more shows like this in future to get more exposure and I am sure with WLCI, my wish will be fulfilled just like the dream of witnessing Lakme Fashion Week came to life!

Mamita Ali

RTR, the competition that took me to Lakme Fashion Week (LFW)

One month before RTR was announced; I absolutely had no idea that such big opportunity is coming my way. Road to Runway is the competition that was organised by WLCI, wherein, for the fashion stream, we had to create and present a trend board portraying our style and sense of fashion.

The price of winning the competition was quiet lucrative, the students that will present best board was to get a sponsored trip to Mumbai and an opportunity to attend the Lakme Fashion Week!

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It knew that this is the best opportunity that might give me a chance to be a part of Lakme Fashion Week. I immediately filled in the form and participated.  In the journey of RTR, I even discovered my love for writing on Fashion.

After the submission of my trend board, the jury had to decide the winners. My work was appreciated by the Mentors and the Director. The moment of appreciation was one that I will cherish for whole of my life. .

Below is the trend that board that I prepared for the competition:

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And here is the content that was curated:

I perceive fashion trends through eyes and I’ve always been fascinated about how eyes contribute to the idea of fashion trends. This might be a narrow interpretation of the concept of fashion, but I happen to believe that trends are truly executed on the face of a person. Using the elements on face makes it easier to reflect upon the uniformity of the fashion world and its divisive nature at the same time. This was an attempt to use my imagination to induce a sense of magic in creating a trend through eyes.

And that’s how it all began, I was chosen as the winner and I attended the third day of the Lakme Fashion Week.

There were some really nice outfits that were showcased on the ramp and were uniquely designed. But the mix of modern and traditional designs is what made LFW interesting, and also, you could find a lot of journalists covering different stories of their favourite looks and designers. I got interviewed by NDTV GOOD TIMES on the day, and it was a great experience, all thanks to WLCI for organising RTR!

I got a chance to attend shows of Divya Seth, Sonam &Paras Modi, Monica &Karishma and Payal Singhal.

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We also saw some of the Celebrities and some renowned bloggers at the event. We got a chance to meet Divya Seth and heard her inspiring journey to the Lakme Fashion Week.

The perfect word to describe my experience at the Lakme fashion Week would be ‘incredible’. I say so because I got a chance to meet some of the most amazing people from the industry and some renowned personalities that I find extremely inspiring. It also made me value the talent Indian designers have and their success stories were equally inspiring.

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All of the fun and learning experience wouldn’t have been possible without our amazing faculty who came up with the idea of competition and gave me this opportunity which I never would have imagined to experience. I thank WLCI for this experience.

Anam Khan