Experience of a lifetime, Mumbai Trip by WLCI

blog_7Mar_1

Road to Runway was a competition organized by WLCI and it was nothing less than a boon for me as the competition gave me a chance to visit Mumbai and be a part of one of the India’s biggest fashion events, Lakme Fashion Week!

blog_7Mar_2

As share my experience of the Mumbai trip, I am infused with memories of the time spent at the Lakme Fashion Week, which passed in jiffy learning from the works of some renowned fashion designers.

Although, it was a short trip, yet, I enjoyed and learnt a lot. Moreover, it was a great experience to dream every fashion student has, all because of WLCI! I was delighted to attend the third day of Lakme Fashion Week, and the sight of impeccable works left me awe-inspired. I have recently attended numerous fashion shows in Delhi, but LFW gave me an experience to cherish for lifetime.

blog_7Mar_3

The encounter with renowned designers of the Industry and learning about their journey of becoming successful were truly inspiring. The encounter gave me an insight into the environment of practical executions and the inspiring ambience gave me a positive energy which increased my self-confidence. The visit to LFW gave me exposure to the fashion industry, where the designs were amazing with beautiful, different and unique concepts.

The whole vibe and feel of the event was unique and cannot be compared to any other event in India, it is a compact and careful mixture of modern and traditional values. The first show we attended was by Divya Seth, one of the impeccable designers. The Rada collection by Divya Seth had mixed inspiration from traditional and modern art. The collection was an artistic merger of pichwai paintings and Frida Kahlo’s surreal art. Popular Bollywood star Swara Bhaskar ended the grand show in a metallic silver cowled midi with a long lace cover. After the show, we had an interaction with Divya Seth and it was interesting to hear about her journey of becoming successful and known.

blog_7Mar_4

After witnessing Divya Seth’s show, we went to Payal Singhal’s Show. Her collection was named as ‘Lady M’ and it was inspired by Agatha Christie’s dark romantic murder mystery ‘Death on the Nile’. The show was brought to an end by the glamorous Bollywood beauty Diana Penty.  She walked down the ramp wearing an ash grey, georgette, fully encrusted kaftan tunic with a net Deco jaal embroidered Lehenga.

In a nutshell, the visit to Mumbai changed my perspective to many things. I thank my college, WLCI, which gave me an opportunity to attend such a big and prestigious event, studying with WLCI has been one of the best decisions of my life. I would also like to attend more shows like this in future to get more exposure and I am sure with WLCI, my wish will be fulfilled just like the dream of witnessing Lakme Fashion Week came to life!

Mamita Ali

RTR, the competition that took me to Lakme Fashion Week (LFW)

One month before RTR was announced; I absolutely had no idea that such big opportunity is coming my way. Road to Runway is the competition that was organised by WLCI, wherein, for the fashion stream, we had to create and present a trend board portraying our style and sense of fashion.

The price of winning the competition was quiet lucrative, the students that will present best board was to get a sponsored trip to Mumbai and an opportunity to attend the Lakme Fashion Week!

blog_5Mar_1

It knew that this is the best opportunity that might give me a chance to be a part of Lakme Fashion Week. I immediately filled in the form and participated.  In the journey of RTR, I even discovered my love for writing on Fashion.

After the submission of my trend board, the jury had to decide the winners. My work was appreciated by the Mentors and the Director. The moment of appreciation was one that I will cherish for whole of my life. .

Below is the trend that board that I prepared for the competition:

blog_5Mar_2

And here is the content that was curated:

I perceive fashion trends through eyes and I’ve always been fascinated about how eyes contribute to the idea of fashion trends. This might be a narrow interpretation of the concept of fashion, but I happen to believe that trends are truly executed on the face of a person. Using the elements on face makes it easier to reflect upon the uniformity of the fashion world and its divisive nature at the same time. This was an attempt to use my imagination to induce a sense of magic in creating a trend through eyes.

And that’s how it all began, I was chosen as the winner and I attended the third day of the Lakme Fashion Week.

There were some really nice outfits that were showcased on the ramp and were uniquely designed. But the mix of modern and traditional designs is what made LFW interesting, and also, you could find a lot of journalists covering different stories of their favourite looks and designers. I got interviewed by NDTV GOOD TIMES on the day, and it was a great experience, all thanks to WLCI for organising RTR!

I got a chance to attend shows of Divya Seth, Sonam &Paras Modi, Monica &Karishma and Payal Singhal.

blog_5Mar_3

We also saw some of the Celebrities and some renowned bloggers at the event. We got a chance to meet Divya Seth and heard her inspiring journey to the Lakme Fashion Week.

The perfect word to describe my experience at the Lakme fashion Week would be ‘incredible’. I say so because I got a chance to meet some of the most amazing people from the industry and some renowned personalities that I find extremely inspiring. It also made me value the talent Indian designers have and their success stories were equally inspiring.

blog_5Mar_4

All of the fun and learning experience wouldn’t have been possible without our amazing faculty who came up with the idea of competition and gave me this opportunity which I never would have imagined to experience. I thank WLCI for this experience.

Anam Khan

Why is internship becoming a mandate

blog_28feb_2

It is a matter of zero debate that the best way to invest in your career is internships. Internship is a period of work experience, provided to the student by any company or college that gives them an insight into the working culture. WLC College India is a professional institution that has a special traineeship program to nurture students and turn them into professionals before they finish the degree and step into the professional world.

Here are 7 reasons to prove why internships are becoming mandatory in today’s scenario.

  • Gives an edge in the Job-world – The professional training offers a hands-on opportunity for the students to work and get experience in their fields. They learn how the curriculum and theoretical knowledge applies to the real world and this makes them stronger candidates for various jobs after the degree is over.
  • Enhances your network – Internships provide with an opportunity to interact and learn from the individuals who are from different institutions and are studying in the same field. By attending meetings and events with the professionals, the students are able to meet stalwarts of the industry and increase their networking. A great network is always helpful in developing references and for exploring opportunities.
  • Teaches Time Management – There is a huge difference between study and working environments, and this is learnt by the student when he/she enters the work field after completing the degree. Internships provide an opportunity to experience the environment beforehand, learn and grow while managing the time efficiently.
  • For trying out a career – Internship is a great way to try out a career if you are looking to change your field. It can be a risk to start pursuing a job in a field which you are not thorough with. It is always a better option to get a sneak peek into how the world works from inside and what better can be a way than professional trainings?
  • Earn while you learn – Most of the organisations that provide the opportunities for internships also pay a handsome stipend which is profitable for students’ resume and for boosting the confidence as well. WLCI has a special programme named just the same which ensures every student gets the deserved value for their time investment.
  • Boosts confidence – Apart from developing skills galore, confidence is another accessory that is essentially required to excel in the work field.  With an experience into the work world, the fear of facing the professional world goes away and you can step in the Job-world with an aura of confidence all around you.
  • Enhances perspective – When you meet new people who come from a different organisation, the angle of thoughts and perspective gets a new dimension. Newer thoughts and ideas enrich the brain and they are nothing less than a boon for creative fields!

The exposure to real world problems and perspectives that are probably not found in the textbooks can cultivate adaptability and creativity in the dynamic world!

WLCI is a professional organisation that provides fashion designing courses, business management courses, graphic designing courses and mass communication courses in India. Enrol in innovative programs of WLCI and be a part of curriculum that offers lucrative internships.

What makes an excellent Graphic designer?

blog_28feb_1

Graphic designers are usually responsible for how a product looks, feels, behaves and is presented to the world. They are responsible even for presenting a company before the audience. In a nutshell, graphic designers are the backbone for any company and they share the secret of success with managers and engineers in any organization.

A great designer is always great because of a reason and the success is no accident at all. Each of them has a new perspective towards things and a new idea pops up in their mind with every new product or service. To be a great designer is not a child’s play anymore. If you are planning a career in graphic designing, here are 7 qualities that you must inculcate to be a great one:

  • Great observation skills – The most primitive and purest form of research is observation. Observing a product or understanding the service, analysing its main USPs and highlighting them, knowing their shortcomings and giving them a backseat is what an impeccable designer should always do!
  • They are good listeners – Great designers always make sure that they listen to each and every word of the customer in order to ensure whatever they create is in alignment with the needs of the customers. They actually listen and create what actually matters instead of assuming and creating something they think is the best.
  • Finding Solutions – The designers who are incredibly good at their work, are also incredibly good at finding solutions. All the hard work went in listening and observing would be wasted if they are not able to find a solution! They keep in mind that the outcome of their thoughts, i.e. their design is the solution to the existing problem.
  • Communication – To bring an idea to life, it is important to keep in touch with people associated with the idea and great communication is what gives an edge to a designer here. To produce great designs, it is imperative to communicate well!
  • Understanding Integration – A great designer will always integrate things, be it integrating technology with the methods or integrating aspects of solution into the design of the product. It is by integration only that great designs are produced and they become a part of the life of customers effortlessly.
  • Freedom of thought – Designing is a field that is governed by creativity. A great designer, instead of asking What and Why, will always ask What if, Why not? The unbound thoughts is what sets a great designer apart from the normal ones!
  •  Knows time management – Any work not finished on time holds not value, a great designer values this thought more than anything. He/ She will work within the boundaries of deadlines to make sure an effective solution is delivered before the time is over!

Great designers have an understanding of world, of clients, of audience around and of their work. They know how to get their ideas on place and how to bring them to life.

WLCI is considered as one of the best Institutes for pursuing a graphic designing course in India and is known for producing great graphic designers all over the world. WLCI offers short-term graphic designing courses, part-time graphic designing courses and full-time graphic designing courses as well. Join WLCI today, and become a stalwart in the industry!

Digital Marketing 101

blog_27feb_1

Digital Marketing in today’s scenario is a large and confusing world! It looks quite simple from above but once explored, it encompasses massive opportunities for marketing of any brand. The graph of opportunities in Digital Marketing has been growing exponentially which also makes it a highly sought-after field. If you have just started the exploration for pursuing a career in this field, here is all you need for starters:

  • Social Media Marketing – Be it a college going student or a working professional, in today’s scenario everyone checks their Facebook and Instagram before reading a newspaper or turning on TV or Radio to get insights of the happenings around. Social Media has become the Number 1 activity of the day in everybody’s schedule. Regardless of what your business is about, social media marketing cannot be given a backseat!
  • Search Engine Optimisation – Internet is full of answers for any one particular query. If your product or services cater to the question and it is not optimised, the probability of it getting lost amidst the millions is quite high. SEO is a method or technique that will help the search engines find and rank your website higher and users generally trust sites that come up higher in searches. Thus, this technique helps you get more traffic from search engines.
  • Conversion Optimization & Planning – The focus of all marketing strategies is to get people to do something, be it buying your product or availing the services provided. It is about providing the audience with a roadmap to convert and take actions.
  • Content Marketing – Good content is the backbone of Digital Marketing. Be it social media or website, content plays a key role in online presence of your website or products. To connect the dots of your digital marketing strategies and make it more efficient, excellent content is the key!
  • Online Advertising – The greatest advantage of using the digital platform for marketing is that any company of any size can run advertisements of whatever budget they want! The ads can be targeted to specific audience of a particular age group. Any business that ignores advertising online is missing plethora of opportunities for new customers.
  • Email Marketing – Emails have been there for long time but a lot of companies or people forget to optimise their Emails. It is one of the best ways to drive people to your business and encourage the interested audience to take actions.
  • Mobile Marketing – Mobile should be at every step of Digital Marketing. From making your website mobile friendly to creating advertisements that look better on phone. Whether we accept it or not, most of the content is seen by users on smartphone rather than desktop screens.

It doesn’t matter if you are a working professional or a business student, knowledge of digital marketing field is imperative to come out with flying colours. WLCI is one of the best MBA colleges in India that offers short term business management courses, part-time business management course and full-time management courses as well. Study with WLCI and make sure you are not missing on any latest technology for Digital Marketing!

JUTE-SILK – Big or Bland?

“Jute-silk” is a new range of textile in the market; a beautiful blend of 60% silk and 40% organic jute material. The cloth of this material is woven gently by hand by craftsmen and then it is fashioned by stylists to make bold and fresh designs.

blog_24feb_1

 The founders of this product belong to a firm named Har.yarn.v. Founded in 2015, and established in Gurgaon, the firm produces fashionable and unique designs of clothes for modern Indian women. In order to make this fabric, the Jute is first stripped from the plant and scrapped to remove the extraneous fibers and then, it is treated with chemicals to bring smoothness and softness to the material. The core jute fabric properties such as its strength, coarseness, roughness and thickness make it a great raw material for sarees, sacks, ropes and so on, while the blended jute fabrics (combined with either silk or cotton) are usually used to manufacture garments and accessories for people. 

blog_24feb_2

 Merchants from Ballabgadh are hired to head the manufacturing of jute-silk cloth work by hand, and then, they contact designers to complete the rest of their designs. The company displays its latest products at the Dastkar Nature Bazaar each year in an attempt to increase the sales and get a foothold in the market. The company tries to showcase new and interesting designs each year. 

Ravi, the regional manager claims “this jute-silk blend is a new breakthrough in the textile industry for the use of making clothes.” When enquired on whether the garment would be uncomfortable to wear due to the harsh jute content, Ravi replied: “There are many types of jute fabrics used in the fashion world. Pure, untreated jute is rarely used and if used, it is typically covered with some other type of cloth to make it more comfortable for the skin. The garment is thin and hence, the silk over shadows any discomfort that jute may cause, the fabric is light and comfortable to wear as well.”

Whatever might be the variety of jute, it has a distinctive golden sheen which is why it is called the ‘golden fabric’. The jute-silk garment has an appealing and distinctive look, this kind of fabric still retains the interesting golden aesthetic element of jute but has a softer feel which is why it is used to manufacture all types of stylish and affordable daily wears such as kurtas, kurtis, salwar kameez and kurta pyjamas.

Blended jute fabrics are also used as a raw material for formal garments such as sarees and dresses, though; these apparels will tend to be a bit more colorful in their look. The most favored technique for decorating this fabric is printing, because too many heavy embellishments will not suit the homespun, earthy vibe of jute. Printed jute fabric comes with many types of western as well as ethnic motifs and designs neatly prepared in vibrant colors like red, orange, blue, pink, purple and green. Har.yarn.v has achieved success in bringing the unbridled Indian look to its fashion. However, the question that still stands intact is that will the new experiment succeed to get a foothold in the market or it will lag behind in the fashion trend race? Well, time will tell the answer!

Written and photographed by Akanksha Soni.

4 reasons why effective communication is a must for managers

blog_22feb_3In order to lead others, apart from excellent managerial skills, a manager needs to have effective and impeccable communication skills. If the leader is not able to communicate properly, it becomes difficult for the team to implement the employer’s objective and be in alignment with the management. A manager who conveys his idea with greater clarity is likely to be a great leader, and communication is the key to succeed in international workplaces where diversity is increasingly the norm.

To advance up the corporate ladder, it is a must for every manager to depict excellent verbal and written communication skills. Here are some more reason why every manager should have this quality:

  • Employee relations – A manager who is doing his/ her job right, knows the need and importance of building healthy and meaningful alliances, and communicating through all the levels of organization. To break down the hesitation barriers, effective communication skills are a must, they promote the collaborative atmosphere in the organisation. The engagement and output of an employee varies with every day, but it is in hands of a manager to shape the communication in a way to motivate and achieve the desired results.
  • Increases productivity – It is a matter of no debate that managers are the backbone of company’s productivity. It becomes imperative for them to articulate strategies and plans, in order to tell employee team what to do and how to do. And while the manager is communicating, it is important for the employees to understand why the particular task is important. If the manager stands unable in making the case, mostly employees become complacent and this results in lower productivity.
  • Managing Multigenerational Relations – In growing and big organisations, people from all age groups come together to achieve one particular objective. Though, this helps in varied perceptions but sometimes, the perceptions are conflicting too. A person in his/ her adult age may have different growth objective for the company as compared to someone who is in the age group of 55-60. Good communication skills are a must for managers who want to survive in this environment. This also helps them in encouraging the employee workforce to exist in harmony.
  • Problem Solving Skills – Excellent communication and problem solving skills go hand in hand. Any employee facing any problem in managing work or implementation will naturally run to his/ her manager for guidance in solving problems. A manager who does not excel in solving problems is likely to lose trust of the team. Further to these circumstances, productivity of the company is hampered. Hence, it becomes important for a manager to have excellent communication skills.

WLCI is considered to be one of the best Business Institutes in India. It offers part-time business management courses, short-term management courses and full-time business management courses. Apart from inculcating skill set via its induction and training programmes, WLCI focuses on developing communication skills and workplace antiquates as soon as the student steps into the institution. Join the league of great managers, join WLCI!

How Road To Runway brought my dream to life!

When Road to Runway, a competition organised by WLCI was announced, I felt every emotion – ranging from anxiety to excitement. It was a platform that gave us a chance to show our talent and bring out the best in ourselves! The RTR competition demanded us to create a trend board in order to articulate the trend perspective and ideas while including certain elements that were provided to us as pre-requisite instructions. I was quite impressed with the idea of creating something new and innovative. I researched a lot on the topic and came up with the best that I could.

blog_22feb_1

I was extremely glad when my idea was appreciated by the mentors at WLC College India and the Director himself. And when the results were announced, my happiness knew no bounds as I was going to Mumbai to attend the biggest fashion event in the country, Lakme Fashion Week!

Lakme Fashion Week is every aspiring fashion designer’s paradise. From getting inspired by the works of renowned fashion designers to interacting with peer group, the event had everything that can make you dream big. I was fortunate enough to witness, first hand, the hard work, organization and meticulous planning that these celebrity designers put into their work. This was indeed inspiring. Witnessing Lakme Fashion Week was an opportunity to come face-to-face with some renowned designers; an opportunity inspiring and encouraging to a great extent.

blog_22feb_2

 

The theme of the attire for all the participants was predefined and it was in tones of Khadi and Checks. I was in a real dilemma what to wear, but, after juggling for some time, I decided to go for the traditional Khadi silk coat with Aari work. After all, I was to represent my State as well. It has always been my priority to be able to reflect my ethnic background and cultural peculiarities in my apparel. 

blog_22feb_4

The two shows that I attended were by Divya Seth and Payal Singhal. I can never forget to mention how keenly I was looking at their creations. In a nutshell, I was honored to see all that, first hand.

All the experience and opportunities wouldn’t have been possible if I didn’t come to WLCI. The college has not only educated me in the fashion field, but has also provided me with great opportunities and helped me grow. I’m extremely grateful to all the faculty members of WLC College India and the team for their relentless efforts in creating our careers.

I have already planned and vowed to make my dream a reality now and with WLCI, the path is really easy. I’ll work hard to one day showcase my work at the Lakme Fashion Week!

Iqra Ahmed

Recycling versus Upcycling

After a long wait of one year, we were glad that Design Mela finally made its way to Delhi. It was held at Dastkar, Chattarpur, from January 19 to January 30, 2017. The aim of the Design Mela was to promote the beautiful blend of craft techniques and contemporary design concepts through the works of craft entrepreneurs and artisan designers, but this time what grabbed everyone’s attention was the Jaggery stall which had fancy bags for both boys and girls. At the Design Mela of 2017, the jaggery stall became the centre of attraction as it had launched a new concept of ‘upcycling’, which is a step ahead from ‘recycling’.

Recycling is breaking down the waste product into its basic constituents and then using it as a raw material for producing new products out of it. In the process of upcycling, the waste product is not broken down into its constituents, the product may be reworked or reconstructed in a number of different ways, but the material stays the same, if not become better in quality than what you started off with. While recycling, the quality of product is lower than the parent material and hence, upcycling has an edge over recycling.

blog_15feb_1

This jaggery stall offered a wide range of products; all of them were made while keeping the health of our planet in mind. Over 75% of the products were made from reclaimed, recycled, repurposed or recycled materials. Specifically, jaggery bags are made with auto seat belts and buckles, army tents, cargo belts, fire hoses, bike tube inners, kids inflatable castles, Army truck tarpaulins, etc.

blog_15feb_2

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Each and every product of jaggery is handcrafted and brought to life after tremendous hard work. Jaggery bags not only beat the normal bags with the quality of raw material it uses in the procedure. but they also beat them in fashion quotient, thus, the customers found it reasonable to pay high prices for them.

John Archer, one of the customers of the jaggery stall said: “I am deeply impressed by the concept on which jaggery products are based on i.e., ‘Upcycling’ and not only did I buy the jaggery products but also have learned the difference between upcycling and recycling”.

Though, this Jaggery stall was one of the best stalls at the Design Fair, other stalls too had the best art at display and despite all odds, they came out with flying colors.

Written By -

PARTH TAYAL

How short term courses provide long term benefits?

blog_31jan17_1

“Change is the only constant in life.” – Heraclitus, a Greek philosopher. The quote has been valid in all spheres of life and especially in the professional world. Most of the times, the degree field of the job role is not in alignment with the degree pursued. Training is provided by the organization but to stand out, the training is not enough. Short term courses come to the rescue at this point of time. One can take these courses at any age and they provide information concentrated around one topic. The precise information sets the individual apart and gives him/her an edge over the others.

Here’s why you should go for a short-term course:

  • Depth of the topic – In full time degree courses, you have the whole syllabus to cover and the syllabus usually has plethora of topics. There is no time left to gain the knowledge in depth of one particular topic. In short term courses, the focus is on a single topic. For example, if you are pursuing a short term graphic design course, all the software and tactics of the field can be learnt in short period of time.
  • Less investment – Long term courses demand huge investment both in terms of money and time. Three to four years are required to complete the course and the fees is usually high, while short term courses provide more benefits with less capital investment in a short period of time.
  • Supports Hobbies – After entering the professional world, a lot of professionals have the urge to develop professional skill-set in their hobbies. Short term courses support the concept of ‘better late than never’. You can evolve in the field that is close to your heart at any point of time with a short term course in that particular field. For example, an engineering professional can take up a short term fashion designing course and step into the fashion industry.
  • Networking – Short term courses encourages networking for professionals who have similar interests. For further opportunities and for knowledge transfer, these connections can be used. It is generally interesting to converse with people who share same level of passion for same topic or interest.
  • Enhances creativity – If a person is in a creative field wants to enter it, a short term course can be a booster. New and fresh ideas hold an undeniable importance in creative fields and opinion of people with similar interest can add to ideas. With a short term course, the person also updates himself or herself with latest tools and technologies.

WLCI is an institution that provides short term courses in the field of fashion, media, business and graphic designing. Lean, stay young and discover the endless possibilities with one of the best institutions of India.