Digital Media 2020 – what the future holds

We live in the age of digital revolution. Everything under the sun is being aligned with digital compatibility. The revolution has brought in an era of enhanced understanding and perceptibility. Everything you ask for or can possibly imagine is outsourced through digital media. We are going global and digital now!

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The idea is to establish a connection which is at the same time real and authentic. Digital media has not only given wings to imagination but has also widened the platform through which interesting and engaging content can be made available.

Journalism as a career is witnessing a rise along with digital media. The facts and figures are being augmented by relevant audio and visual content. Social media is effectively being used for propagation of news and content. Platforms like Facebook and Twitter have diversified the resource base of news. The idea is not only to promote content but also to create a strong readership. People’s interests are rejuvenated when facts and figures are supported with dynamic visuals. Undoubtedly, technology is reshaping the contours of journalism.

Today, anyone can be a journalist. All you need is an eye for observation. Various platforms like Whatsapp, Snapchat and Instagram are being employed to create and circulate valuable content. One needs to be alert to one’s surroundings. But among all this, the element of responsibility and ethics needs to be paid attention to as well. Traditional mass communication courses in India should incorporate such changes in study material and pedagogy.

WLCI, one of the top journalism courses in India, revamped its traditional media training to suit the demands of the digital era and converted the Media School into a School of Digital Media & Communications.

In this era of digital revolution, great emphasis needs to be laid upon the precision of the news content. It should be taken into consideration that journalism has a higher purpose attached to it. It must educate and inform people without diluting its impetus. Before circulating any content, people must confirm about its veracity. Nothing should be propagated without the needful research. The main concern is to destroy false beliefs and establish the truth. Not sensationalism but sensitivity should be the driving force behind meaningful journalism.

The roles and responsibilities of publishers are being redefined in the present times. Social media platforms are acquiring this new role. The reach of the content has increased massively and the response of the people is also tremendous. Everyone seems to be participating in this digital revolution.

We’ve now entered the age of “Internet of Things”. It is not only about technology but to a great extent, about people. It is the human aspect of the revolution that provides space and structure to the technological advances. Today, the essence and speed of communication is magnificent.

Such strong connection was never established before. The world seems to have shrunk and the possibilities have enlarged .This is technology at its best and getting better with each passing moment.

This revolution also brings certain questions to the forefront. Is it creating a new digital divide between “the haves” and “the have nots”? Is it accessible to all? Are we ready for the revolution? There are challenges but they can certainly be addressed through a better understanding of this new and fast evolving process.

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