How is social listening relevant today?

With the help of social media, people from different parts of the world can share and exchange information conveniently. The evolution in technology has powered and made social media more valuable, thereby resulting in the outcome of social media listening and analytics.

Social listening, which is a part of social media monitoring, involves a lot more than sharing and exchanging information. It involves scrutinising that information to develop inquisitive content for the readers. Social media analytics refer to the understanding gained from analysing social media data. It provides one with the prospect to assess data by deducing information and making meaningful insights.


Social listening involves being connected with conversations happening on social media about a certain brand or product and, responding to them timely to keep the customers satisfied. Thus, it enables us to be aware of what the world is talking about our brand by actively monitoring the mentions of brand or products. It also helps in understanding and fulfilling what the customers want, thereby encouraging them to use more of that brand’s products. The Guardian, one of the largest English speaking newspapers witnessed an increase in mentions on social media platforms by over 645%, and an increase in the number of mobile users by 18%.

WLCI, one among the top journalism and mass communication colleges in India, has developed journalism and mass communication courses such as Advanced Diploma in Media Production, Master of Arts Journalism & Mass Communication, Media Production, Documentary Production, etc. for undergraduates, graduates as well as working professionals.  Social Listening is an important skill associated with all media courses at WLCI. The Social Media School prepares students for the digital world with courses like Social Media Marketing.

Talented individuals, proficient in these courses, can become public relations specialists, media planners, multimedia specialists, broadcast journalists and even film producers to put to use their social media monitoring and analytical skills to achieve success in a short span of time.

The advancement of technology demands that we keep the audiences informed about the flip side of what they see through equally advanced modes.

For example, a film producer with his or her careful understanding of the social media can produce a film that inspires the viewers. To assist the clients to launch fruitful campaigns, a media planner can select the most beneficial media platforms to largely advertise the client’s business. A multimedia specialist can make use of his or her novel ideas and technical skills to develop multimedia products for the users. A public relations specialist, working as an intermediary between the client and the public, can maintain an agreeable image by helping the clients to communicate successfully with the public.

WLCI has successfully placed thousands of students over the years in the media sector. It skills you professionally to work with companies as reputed as Network 18, Face Entertainments, ESP Films, Sahara TV, CNN-IBN, Wilderness Films, News Express  and many more.

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