As I complete my first year in WLCI, I find myself short of words for thanking the institution for giving me chance to explore the visual and graphic design industry with such helpful practical experiences and workshops. One such workshop on Collages changed our outlook on their use and the way they are made.
Collage making is a technique of in art production, primarily used in the visual arts where the artwork is made from an assemblage of different forms, thus creating a new whole. A collage may sometimes include magazine and newspaper clippings, ribbons, paint, bits of colored or handmade papers, portions of other artwork or texts, photographs and other found objects, glued to a piece of paper or canvas. The origins of collage can be traced back hundreds of years, but this technique made a dramatic reappearance in the early 20th century as an art form of novelty. The term ‘collage’ was coined by both Georges Braque and Pablo Picasso in the beginning of the 20th century when collage became a distinctive part of modern art.
Our faculty member Ms. Deepti Baveja, National Head, recently conducted a workshop on collages. We were exposed to the technique through demonstrations and visual case studies. An important part in collage making, like other forms of art, is the process of visualization. Through this process, the concept is translated from the verbal into the visual. I visualized my concept of fashion through the alphabet “F”, and created a typographic collage that embodied fashion and font into one visual. I used recycled paper from fashion magazines.
My friend and fellow student Saheli had contextualized the contemporary and traditional Indian women who are exposed to the changing trends in fashion through various communication forms. Her visual/collage is a personal statement, which reflects what she is experiencing as a millennial. It is also a reflection of behavioral changes.
The workshop on the process of creating a collage in 2 hours surprised us! The journey was from the handcrafted to the digital format – it helped us understand the power of using digital media to create options.
We had a wonderful experience of understanding handcrafted and digital art alike. We also developed an understanding of the hierarchy of elements, composition and color.
The workshop opened our minds and exposed us to a technique which is quite prevalent around us but also goes unnoticed at times.
Snigdha Mathur & Saheli Roy Chowdhary
PG Visual Communication (Sem II)
WLCI School of Advertising & Graphic Design