How to write headlines that the reader just can’t ignore?

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Over the years newspaper and magazine have used attractive headlines for grabbing our attention; likewise conjuring headlines for the online blogs is no different. But writing for the web requires lots of attention seeking – this is where writing a catchy headline comes into account. Titles are the main seller of the content. They are visible everywhere, from search engines to email as well as social media. So what to do to make your title catchy?

Know your audience

The first rule is to create the target audience. Basically you need to know what your audience expects from you. For example, if you’re aiming your content at a younger audience your tone can be more informal, more relaxed and more humorous, whereas if your subject is on the more serious side, you need to stay to the point.

One easy to trick to grab attention is to use numbers. Studies have shown that the human mind remembers and retains more when they come across odd numbers in data. For example, if your post contains information about “top courses followed this year”, consider creating a headline like “9 or 11 different courses to try”. Chances are it will attract more attention this way.

The simpler, the better

Don’t over think it. Your headline should reflect some information about your blog or article it is important to analyse your content in order to pick the most appropriate keywords to make your headline as effective as possible.

Have some fun with alliteration. The title and header in this blog post, for instance, play with alliteration: “Foolproof Formula.” It’s a device that makes something a little lovelier to read, and that can have a subtle but strong impact on your reader.

Our memory remembers better when the information is in visual form. If there is any way you can add visual aids it headlines it gives little more edge to it.

Instead of mentioning features a headline should provide information. So, instead of telling your readers about how your new product works, show them what it can do for them. Don’t just tell your readers that your new app saves them time, show them how much additional time they can spend with their families because of all the time they are saving by using your app, take a more emotional approach. Communicating the value will get article noticed.

Learn a lot more about blogging, SEO writing, and Social Media at WLCI. It is one of the best Institutes for pursuing journalism courses in India and is known for producing great media persons all over the world. WLCI offers part-time as well as full-time journalism courses. Join WLCI today, and become a master in this industry!

5 easy ways to get people to respond to email marketing

Our inboxes are burdened with mails every day which we don’t respond to, but how to ensure that yours don’t go unanswered? How to make someone involved that they open, and even reply to the mail instead of just glancing? Every business of any size requires growing and developing email marketing which helps in increasing their growth to new levels.

As a customer how many times have we ignored mails on the pretext of being un-appealing, which is disappointing for the buisness owner as well? Creating an interesting, crisp and engaging mail is both an art and a science.

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One should start with catchy descriptive subject lines. It should be clear, concise, strong and interesting that it makes a recipient want to open and answer it. It should be short and snappy and should visibly explain your reason for emailing.

Another effective way is using opening lines that quickly get to the point. Your emails should not contain any long stories about your buisness with the client; it should be short but informative and cover all important aspects. To make it effective it can follow the following format:

  • Open with greetings
  • Reason for emailing
  • Details
  • Call-to-action
  • Closing remarks

This can easily grab attention of any busy and distracted readers. Basically you have to provide content that can be easily read by them.

Be straightforward, be casual.

Don’t be too fixated on using industry slang or jargon – just rely on the basics, and use uncomplicated, clear information. When your emails are easy to understand, readers can easily grasp the content and respond in the manner you desire.

Research shows that writing numerals instead of using words attracts readers more and throwing few statistical data in between makes it look more credible. So use numbers wisely and creatively.

Be friendly with bullet points, they help in organizing your content, makes it precise and clear informative. How do they work as saviours?

  • You get to use fewer words instead of long sentences and paragraphs which get boring and the mail gets ignored.
  • You get to send across your message effectively as it helps in maintaining readers’ attention
  • It clearly outlines the steps that need to be taken which attract readers even if they are busy or engaged.
  • Provides options

Focus on ‘why’, rather than on ‘what’

It’s not an easy job to make the reader feel the importance of your emails. Studies show people comply more when they are made to realize impact of their compliance.Make it about them, make it personal, and instead of dedicating a lot of words about yourself try making it about your readers.

Now that you have packed your knowledge bag with these tricks, you can gather more knowledge with WLCI which is considered as one of the best Institutes for pursuing a mass communication course in India and is known for producing great digital media managers all over the world. WLCI offers short-term media courses in Delhi and even part time journalism courses. Join WLCI today, and become a stalwart in the industry!

Information Tsunami – A word of caution to students

Today the world is flooded with information & the sources through which one could get the information one is seeking. The trouble is how one would classify the information & the source itself.

This is peculiar as when we start researching on a subject we are (well for the lack of a better word) “lazy”, we want to find what we are looking for on the first search page & that to in the top 2 listings. Well it’s time we started using our head!

So how is all this relevant to today’s students & their parents, most students & parents have figured out that they have to think life beyond their local university for the upcoming admission, they turn to Google to search for the best fashion design colleges in Delhi, or the best graphic designing colleges in Mumbai, the challenge is that they seem to get so desperate that they would go to first 2 listings & chase these colleges to attain a seat using whatever means.

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Through my personal experience & that of people I know one cannot outsource decision making of my life’s calling to a Search Engine, I have to go personally and make an effort in experiencing the Admission process, the college, meet the faculties, & see how do I feel overall at the campus where I would be investing the net 2-3 years of my life.

Things to consider when choosing an institution:

1. The history of the institute

How long have they been in the marketplace, a minimum 15-20 years is a good solid foundation, how many storms the institute has withered, are they new kid on the block or they know what they are doing. Any institution should be judged based over 4-5 batches not just in the initial few years

2. Student Teacher ratio

The global standards today in all creative courses & specialised course is not more than 10-15, however in India we find that there are 40-50 & in some cases even more students in a batch.

It’s anybody’s guess would a learner get more from the faculty when there are 10 peers or 50.

It is noticed that post 20 learners in a batch only about 30-40 % are actively learning, & as much as 50% are actively disengaged with no fault of the faculty or the curriculum, but the basic design.

3. Awarding Qualification – Industry doesn’t care

I know in India we worship Degrees for many decades, however we must enlighten ourselves to global education standards, most global employers & academic institutions do not see much difference in a Diploma or a Degree when it comes to hiring & a lot of reputed institutions offer Diploma’s as well.  What one has to be vary of is fake institutions, however one way to find out is that if there are any students who have got jobs post qualifications or have gone for some higher studies in India / abroad, if they have then you should jump right in, however don’t be lured by the nomenclature of the program, be lured by the experience you would get or does the course, the lineage of the institution, credit transfer arrangements with international colleges etc.

So from now you must imbibe one thing that your search begins when you find the listing best mass communication college in India,

The writer is an expert in understanding learning behaviors, has been well placed in the business industry & has taken over 800 sessions for over 15000 learners across geographies.

Apoorv Chaturvedi

Campus Director

apoorv

 

 

 

 

 

 

Everything you need to know about Fashion Retail

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Fashion is inherent in all of us – we are always fascinated by new and quirky trends, be it the current off shoulder top vogue or the recent revival of the vintage cat eye frames. However there is a lot more to fashion than what meets the eye. Fashion industry is a vertical yet unexplored before the common crowd. ‘Designer’ is the most common career choice, but there are a lot more options to explore in the fashion industry. These can include garment technologist, fashion illustration, merchandiser, or jobs in the fashion retail.

What is Fashion Retail?

Fashion retail is all about understanding the market and media consumption behavior of the customer. It is basically a consumer goods market characterizing a number of competitors, multitudes of manufacturing, marketing and retail alternatives. Fashion retail industry governs the apparel industry because of its foresight of upcoming trends with the analysis of market data.

Product information

The products sold are segregated into three sections- mass production, Ready To Wear (RTW) and couture wear.  Mass production involves design software to plan the process which is then carried out by the machinery. Ready to wear or RTW includes garments which are good in material and design yet affordable. Couture wear includes specially tailor made apparels by high-end in-house designers.

The business of selling

The market of fashion industry balances the paradigm of style and affordability. There is a demand of ‘good’ clothes which are ‘pocket-friendly’.  However in fashion retail industry, the image of a brand plays an important role in inviting a customer with its quality and appeal. What is ‘in’ has more appeal which is in turn perpetuated by the mechanics of content generation on various social media platforms.

Are you fit for  this industry?

If you have flair in fashion and are good at calculations; if you get excited about new trends and at the same time market fluctuations interest you, then you are a perfect fit for the fashion retail industry.

Interestingly, fashion has become a muse to our existence. Significantly people are relying on courses that are fashion-driven and which inculcate a sense of fashion. Fashion designing courses are varied depending upon the time span and nature: degree, diploma and advanced courses for six and three months respectively. A number of fashion designing colleges in India have made available extensive fashion designing courses whereas some fashion designing institutes have even opened up part time fashion designing course for working professionals.

WLCI has one of the best fashion designing courses in Delhi. With an initiative to create environment ready workforce, WLCI opened its School of Fashion which provides both long term and short term courses. It has been in this field for the last 21 years now, helping fashion students nurture their dreams.  Enroll today to give your fashion inspired analytical mind an opportunity in the fashion retail industry.

How is social listening relevant today?

With the help of social media, people from different parts of the world can share and exchange information conveniently. The evolution in technology has powered and made social media more valuable, thereby resulting in the outcome of social media listening and analytics.

Social listening, which is a part of social media monitoring, involves a lot more than sharing and exchanging information. It involves scrutinising that information to develop inquisitive content for the readers. Social media analytics refer to the understanding gained from analysing social media data. It provides one with the prospect to assess data by deducing information and making meaningful insights.

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Social listening involves being connected with conversations happening on social media about a certain brand or product and, responding to them timely to keep the customers satisfied. Thus, it enables us to be aware of what the world is talking about our brand by actively monitoring the mentions of brand or products. It also helps in understanding and fulfilling what the customers want, thereby encouraging them to use more of that brand’s products. The Guardian, one of the largest English speaking newspapers witnessed an increase in mentions on social media platforms by over 645%, and an increase in the number of mobile users by 18%.

WLCI, one among the top journalism and mass communication colleges in India, has developed journalism and mass communication courses such as Advanced Diploma in Media Production, Master of Arts Journalism & Mass Communication, Media Production, Documentary Production, etc. for undergraduates, graduates as well as working professionals.  Social Listening is an important skill associated with all media courses at WLCI. The Social Media School prepares students for the digital world with courses like Social Media Marketing.

Talented individuals, proficient in these courses, can become public relations specialists, media planners, multimedia specialists, broadcast journalists and even film producers to put to use their social media monitoring and analytical skills to achieve success in a short span of time.

The advancement of technology demands that we keep the audiences informed about the flip side of what they see through equally advanced modes.

For example, a film producer with his or her careful understanding of the social media can produce a film that inspires the viewers. To assist the clients to launch fruitful campaigns, a media planner can select the most beneficial media platforms to largely advertise the client’s business. A multimedia specialist can make use of his or her novel ideas and technical skills to develop multimedia products for the users. A public relations specialist, working as an intermediary between the client and the public, can maintain an agreeable image by helping the clients to communicate successfully with the public.

WLCI has successfully placed thousands of students over the years in the media sector. It skills you professionally to work with companies as reputed as Network 18, Face Entertainments, ESP Films, Sahara TV, CNN-IBN, Wilderness Films, News Express  and many more.

Here’s why you should choose a career in Graphic Designing

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It is no doubt that gifs and other motion pictures have become the medium of communication and promotion in today’s time. With the intervention of concepts such as live videos, Boomerangs, Instagram and snapchat stories, the representation of ideas and motives have found a new platform. In such a scenario, the importance of a visual communicator has reached a new crescendo. When a visual is able to communicate better than words, we know that media propagation is changing.

This is where the graphic designing experiences a gravitational shift. A graphic designer is not only able to give identities to brands and corporate structures, but with the emergent transition, he is even able to transform their marketing strategies.

Following are some of the career opportunities that a graphic designer can traverse with his expertise in graphic designing:

  • Animator: With animation being used from GIFs to movies, there are a number of possibilities to explore as an animator. The success of Bahubali has become the biggest example that shows the potential and scope of VFX and 3D animation. 
  • Venture into theatre/movies: With creativity under your belt, flourish in the production industry as an art director. Also known as ‘creative’, an art director is endowed with the responsibility to produce innovative ideas for visual elements.
  • Illustrator: An illustrator doesn’t only function to demonstrate the idea of a business system; it holds the power to influence people. Illustrator is the bridge that connects business to clients.
  • Graphic designer: A graphic designer divulges into his creativity to come up with website design, logos, computer games, books and magazine layout, product display and so on for clients and businesses.
  • Multimedia Specialist: Multimedia platforms have become the focus point to market and promote brands and their campaigns. A multimedia specialist works closely with the social media team to create promotional content.
  • UX designer: The main function of a User Experience (UX) designer is to improve the experience of the target audience. They are responsible for creating frames, scenarios, personas and so on to create a positive environment for the user.
  • Information architect: Information architects aid their clients in creating features for their website that aims at explaining content strategy with the help of visuals.

With so many paths to tread as a graphic designer, the demand for the course has seen a rise. The booming number of graphic designing school and colleges is the proof of the same.

WLCI is one of the best graphic designing institutes in Delhi. It is known for its dedicated staff and well formulated graphic designing course which enables to produce a classroom of competent students. Join WLCI School of advertising and graphic design to explore the many opportunities aligned with the course.

Student’s creative tryst at School of Advertising & Graphic Design

As a graphic design student at WLCI, I travel an insightful and informative road. We are nurtured and taught by highly experienced professionals and as a result, we are introduced to workshops that not only help us grow in skills but also motivate us to create unique and compelling works of art and design.

My eyes lit up with joy after hearing what our faculty had planned for our upcoming workshop; we had to design a flipbook. A flip book or flick book is a book with series of pictures that vary gradually from one page to the next, when the pages are turned rapidly, the pictures appear to animate by simulating motion or some other change.

The first flip book appeared in September, 1868, and it was patented by John Barnes Linnett under the name kineograph or the ‘moving picture’. Our Design faculty Mr. Bhavnesh took us through the fundamentals of flip book design with the aid of visual case studies and live demonstration.

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The assignment seemed exciting and challenging because we were restricted to creating a visual story using geometric shapes only. After long hours of brainstorming and never-ending cups of coffee, the Eureka moment came and it spelt low polygon art. This technique involved making a detailed triangular mesh along the shapes and contours of an object and filling it in with solid colours.

I had never tried this technique before and for a rookie like me, it seemed daunting. I practiced and practiced, till I was confident enough to illustrate it. The picture mentioned below is an example of this technique.

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Following a green signal from my professor, I used low polygon art to narrate a simple story of karma. My idea of karma was set in beautiful blue waters of the marine world. I depicted a simple food chain to communicate my theme – ‘what goes around comes around’. Considering the modern trends, a flip book is best represented as a toy or a novelty for children; I chose a cartoony/comical theme to deliver my communication.

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Seven days and 66 pages later, I finished my assignment with a smile and proud. Apart from getting my flip book printed, I used the same pictures to create an animated GIF too. I am grateful to WLCI for designing fun and challenging assignments that make work seem like play!

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Mihika Sharma – https://www.facebook.com/candid.mihika

PG visual communication student

WLCI School of Advertising & Graphic Design

CREATING AWARENESS, REDESIGNING THOUGHTS – FEMALE FOETICIDE

In an endeavor to nurture effective and ethical leaders committed to improving their society, our course entails a theme based project – Young Designers Should Help Solve Social Problems.  It helps fashion students like us to think creatively about how we can relate our collections and themes to such social issues.  My current project deals with the issue of female foeticide – a prevalent problem in India.

My views

“Do not trap her, let her blossom”

Can you imagine a world without females?

This is the major alarming question one should ask oneself, as continuous female foeticide cases has encountered. Why only a man runs a family financially and not a female? Why is the thought still common that an heir should be a boy, and not a girl? Why every time a girl is on stake, why this discrimination? After all she is a human too. There are so many such orthodox beliefs in our society that directly or indirectly affect even unborn girl children.

How can people kill an innocent blameless soul?

How can people be so judgmental? It is shameful and distressing that India, a country well known for its rich heritage and culture deficits the solidity of thoughts.

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MY VISION

I Shweta Panwar student of WLCI Fashion Department have taken a stand against the issue of female foeticide. My motive is to create awareness among people, redesign their thoughts, and exhibiting the beauty of a girl child through the Hibiscus flower.

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HIBISCUS: PROTAGONIST OF THE STORYBOARD

Hibiscus, meaning the perfect woman, is known for the beautiful shades of colours and the touch of feminism in it. This flower acknowledges a woman’s beauty. I have taken this flower as a protagonist of my storyboard. There is an inter-relationship between the flower and a girl child’s traits, both being delicate and beautiful. Even in Victorian times, gifting this flower meant that the giver was acknowledging the receiver’s delicate beauty.

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THE CON­­CEPT

“Unaware of the world’s animality,

She is happy and wants to come,

But she is a girl child,

Will her mother accept her”?

These are the foremost lines of my board encircling the thread of positivity.

To which the picture of the flower is the answer, showcasing the changing thoughts of the society by embracing the girl child.

 

Written By – Shweta Panwar

The first towards my goal of being an Event Manager!

I recently had an opportunity of working for a fashion event. I was allotted the role of assisting the event as an event manager. It was a hot and humid day in April, and having recently completed my module of news production, I was excited to do something more challenging and practical. And that is exactly when this opportunity came my way. The VINTAGE AFFAIRE was a charitable event organized by Angels Network. Along with the shopping bonanza, the main highlight of the event was accomplished by a ramp walk. The aim of the event was to sell vintage clothing at affordable prices and donate the collected money for the welfare of the needy.  The entire range of wearable was collected from different sources like -

  • Donations by export outlets
  • Individual volunteers giving away the surplus clothes
  • Various designers giving away their stuff

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Along with my role of handling the household department, I also had to manage and display household articles like, candles, jars, mugs, flowerpot, handmade paintings, bed sheet, jute bags etc. on the table. I was given an additional responsibility of putting price tags on the items.

The second day was even more maddening than I had expected. It was the much awaited ‘Sale Day’ which started with the huge crowd rushing in. The timings of the event were from 11 am to 7 pm, but it extended far beyond that. I reached at my given venue an hour before, and started working at the billing counter. It was the first time that I had been on the selling side of the counter and I must say it was great fun. The sale, or to put appropriately The Flea Market was another once in a lifetime experience. My duties and responsibilities ranged from checking the bags at the door, to maintaining the queue and working as a sales person for the household products. Most importantly I tried to help the customers – who were searching for their desires.

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It was not all work – there were funny moments too. It was amusing to see the passion and energy among people to get their desired products. As the event did not provide carry bags to the customers (due to government environmental policy issues), they found it hard to look for other options of carrying their prized possessions back home. That was another challenge which made me taught you need to be have great presence of mind and be quick on your feet when managing events like these. On the last day of the sale we were out of stock by 4:00 pm.

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Though the hard work at managing the event shook my nerves, it was the necessary first step towards my goal of being an EVENT MANAGER. It proved to be an amazing experience and as my first event, it was quiet adventurous too. It helped me come out of my ‘coy box’ as I was forced to talk to the customers and volunteers.  Overall, it was leap forward towards covering bigger events in the future days to come.

Our unique experience at the ‘Collage’ workshop

As I complete my first year in WLCI, I find myself short of words for thanking the institution for giving me chance to explore the visual and graphic design industry with such helpful practical experiences and workshops. One such workshop on Collages changed our outlook on their use and the way they are made.

Collage making is a technique of in art production, primarily used in the visual arts where the artwork is made from an assemblage of different forms, thus creating a new whole. A collage may sometimes include magazine and newspaper clippings, ribbons, paint, bits of colored or handmade papers, portions of other artwork or texts, photographs and other found objects, glued to a piece of paper or canvas. The origins of collage can be traced back hundreds of years, but this technique made a dramatic reappearance in the early 20th century as an art form of novelty. The term ‘collage’ was coined by both Georges Braque and Pablo Picasso in the beginning of the 20th century when collage became a distinctive part of modern art.

Our faculty member Ms. Deepti Baveja, National Head, recently conducted a workshop on collages. We were exposed to the technique through demonstrations and visual case studies. An important part in collage making, like other forms of art, is the process of visualization. Through this process, the concept is translated from the verbal into the visual. I visualized my concept of fashion through the alphabet “F”, and created a typographic collage that embodied fashion and font into one visual. I used recycled paper from fashion magazines.

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My friend and fellow student Saheli had contextualized the contemporary and traditional Indian women who are exposed to the changing trends in fashion through various communication forms. Her visual/collage is a personal statement, which reflects what she is experiencing as a millennial. It is also a reflection of behavioral changes.

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The workshop on the process of creating a collage in 2 hours surprised us! The journey was from the handcrafted to the digital format – it helped us understand the power of using digital media to create options.

We had a wonderful experience of understanding handcrafted and digital art alike. We also developed an understanding of the hierarchy of elements, composition and color.

The workshop opened our minds and exposed us to a technique which is quite prevalent around us but also goes unnoticed at times.

 

 

Snigdha Mathur & Saheli Roy Chowdhary

PG Visual Communication (Sem II)

WLCI School of Advertising & Graphic Design