My tryst with Fashion Photography

The most amazing experience of my time at WLCI has been the huge amount of practical exposure that I get as a media student. No education is complete with just theoretical knowledge, especially in a field like media.

I recently had the opportunity of working as an intern still photographer for a fashion show. The ramp walk was organized to promote a charitable event. The event’s motive was to sell vintage clothing at affordable prices.  All the clothes were donated by export outlets, volunteers, shops that had clothing stocked up, etc. I was the photographer for the event along with two of my fellow colleagues from WLCI Media School. I was expected to cover the ambience and scenario of the green room which was full of mulling and rising tension. I captured the expressions and other candid moments of models before and after being dressed. While I was photographing at the registration desk of the event I could capture few funny and curious expressions of the customers. I also photographed the models on the ramp and found it quite challenging yet adventurous, as the lighting was minimal and I had to wait for the precise moment when the models made a picture worthy pose.


However as they weren’t professional models some of them didn’t pause at the end of the ramp way and clicking them became a difficult task.

This was the first commercial event I have ever covered. It was very fortunate as it was a huge success with many customers eagerly shopping. The opportunities for clicking a story worthy picture were many. However I also learnt that people, whether volunteers, customers or models will not stand around to pose for photographs, hence being able to capture candid’s is the best skill I could develop. I also learned that the lighting and mood of different venues and times will vary and hence, the mode in which to click will have to be adjusted, hence in a limited time I learnt that shooting on programmed auto mode is the best technique. I had to be aware of my surroundings in order not to miss any moments continuously.


I also had to develop the skills to talk to customers and volunteers to persuade them to give a byte in front of the camera as many were reluctant to do so, or could not form the words to say. Hence, coaching and motivating people was also a skill required in covering the event. Overall, it was big step in the direction of covering more and grander events in my future career in the field.

Journey of a lifetime – WLCI Media School

After being admitted into WLCI, I started my trip from Chennai to Delhi with the enthusiasm of learning page design and layout. Fortunately, i had inundation of response from the Faculty of WLCI. The gleam of knowledge and encouragement was in the air. The teachers were there not only for their duties, but a lot more than that. After spending just a couple of hours, I thought to myself that is really dilwalon ki dilli. And here I met handful of dilwale to give me more than I as a student had expected.

media schoolI had a learning yet joyful session on photography with Mr. Rupam Malakar sir, where learning how to strike a balance between theory and practicality was an impeccable experience. Neither can I forget Rupam sir’s two and a half hour speech which, I believe, had a concrete impact on my life to get started as a writer. The classes made me believe how starting as an ordinary person we can do extraordinary things. I was introduced to the Page layout designing software by Bhavneesh Sir, who taught me design, and introduced to me a world of experience in print media. I could play with different aspects of newspaper and magazine pages. I even used the photographs which I had clicked myself for these magazine pages.

Every student here has been fortunate under the helpful and kind teachers and just words can’t describe their qualities. They say experience is the best teacher, but for me, Ms. Shruti Pandey ma’am being my teacher was my best experience. An ocean of knowledge and teachings, she has always motivated me to have an immaculate balance in life where I find it difficult to adjust between my business world and starting a career in writing.

On the last day of our visit – I along with all the other students visited a professional studio. I saw the setup of an ACTING THEATRE, an editing studio and a radio studio. Going to a film studio with Shruti Ma’am I learnt about the broadcasting aspect of media, and not to mention it was a knowledgeable and fabulous experience which students will never forget.

That summarises my experience in the WLCI School of Media. A place where theoretical and practical knowledge are given equal importance, and students are nurtured to achieve the best of their abilities.


Deepak Jain

What Not to Do When Reporting a Crime Story

While being the most interesting, the crime beat of journalism is also a rather difficult beat to tap. A reporter needs to be head strong and determined when reporting a crime. The tricky thing about reporting a crime is that almost always journalists reach after a crime has already been committed. And it’s their duty to each immediately after, and because of that, journalists don’t get much time to prepare as they do while reporting stories of other beats. Therefore, they need to act quickly but sometimes, in haste, journalists often forget about the basic ethics of reporting. When such a thing happens, the journalist, as well as the organization she is working for, and the victims and/or their families suffer a great deal. Unethical reporting is a practice no journalist should ever indulge in. This segment explores what a journalist, or an aspiring one, should not do when reporting a crime story.

Crime-SceneInaccurate reporting

Accuracy is one of the basic and the most important principles of journalism. It should not be compromised, no matter what the beat. It’s slightly more important to take care of accuracy when reporting a crime or else a lot of things can go wrong. Media plays a very important role in the lives of people. Media does not only tell everyone what’s going on in the world, it’s also responsible for shaping the minds of its readers/viewers. Inaccurate reporting will only decrease the credibility of the journalist and the media organization associated.

Subjective reporting

Objectivity is paramount in the journalism world. Especially during a crime report, if a journalist is subjective in her approach, it hampers the accuracy and the fairness of the report. In order to be fair, a reporter needs to steer clear of her own opinions. Only the facts should be reported. If a reporter feels like one of her sources is making false accusations, instead of clearly writing it in the story, she can use words like “allegedly”. Basically, no personal opinions about the crime should make their way into the story.

Insensitive reporting

A reporter needs to always keep in mind the sensitivity of the crime. If she is out to report a murder, pestering the victim’s family to answer questions, or even the police for that matter, will give no results. Sometimes, it can be slightly dangerous therefore the witnesses/sources might not want their names revealed. A journalist needs to respect that and make a genuine promise to not reveal the names of their sources.


Back in the yellow journalism era, sensationalism was the key. But it was an unethical practice then, and it is one even now. Sensationalizing a crime report will not only hamper the journalist’s authenticity but it will also come across as a rather insensitive report. Crime is a very serious deal and sometimes in a hurry to sell, journalists forget that. But if a journalist cares about her credibility, she would avoid sensationalism at all costs.

There’s a lot more aspiring journalists can learn about reporting crime, and other beats, and WLCI College, one of the top journalism colleges in India, can help you with that. We offer both regular journalism and mass communication courses, and short term journalism courses in Delhi. Join us and fulfill your dream of becoming a journalist and making a difference in the world.

How WLCI helped me become a better professional

blog_8MayEvery student in his school days thinks of going to a college that lets you explore completely new things. College is a place where every student wants to expand his/her horizons. Gone are the days when textual knowledge would fetch a good job. In today’s world, key concepts combined with practical experience makes a complete professional.

All students want to study with an institute that will help him learn through practical experiences, guide them through and will help them explore new opportunities and things which haven’t been explored by them till date.

Joining WLCI was a turning point in my life. All and everything that I had imagined in school was brought to life by WLCI. The college has indeed provided me with all the opportunities and exposures that I thought I will get in the college. WLCI is not like the other educational institutes where academics and theoretical knowledge are given utmost importance and the practical grounds are given a side track. Instead, the institute helps the student spread its wings and fly with confidence. WLCI focuses on the applied knowledge which is much more essential and integral part in a student’s life to develop his capabilities and nurture the potentials way ahead.

I am still to experience a unique programme of WLCI, which will help me become a better professional. The ‘earn while you learn’ concept of WLCI. It is one-of-a-kind traineeship programme that promotes out-of-the-classroom learning by providing its students with opportunities to work with the best in the industry. The on-going training equips the students to take on workplace challenges even before completing their course. The well-placed network of alumni also helps in the learning procedure. WLCI has associated itself with some of the most renowned companies so that its students get the best opportunities.

When I entered, we were made to go through an orientation programme; it was a wonderful experience for me. We were all students who had read books, mugged up lines and vomited the same on the answer sheets the very next day. The new experience was unique to us and my fellow students loved the experience too.

If we don’t apply the learned experience in the practical world, textual knowledge only becomes a snippet of information. For having an equipped knowledge we ought to bring it out in actual to be a master in our respective realm. The activities and assignments given to us depict the same. I am thankful to WLCI for introducing me to such a beautiful learning world.

Snigdha Mathur

‘Learning to visualize and then create’

Design is all about how you bring about a change in the world.” A true statement by our mentor, Deepti Baveja, Head of Department, Department of Graphic Designing and Advertising.

Graphic Designing and Creative Advertising is one field that has been growing and the probability for it to experience a break is quite low. Visualising and creating something new is the key in the profession.

The learners at WLCI enhance their imaginative, intellectual and analytical capabilities and are trained to confront real-world challenges in the design industry. They develop their capabilities and professional skills not only as outstanding designers and entrepreneurs, but also as engaged global citizens.

The WLCI School of Advertising & Graphic Design enables the learners to acquire greater appreciation for design and develop a deeper sensibility toward aesthetics. WLCI is considered as one of the best schools for advertising and graphic designing and without any doubt it has been proving the same since its inception.

Practical aspects and practice is something that is given a lot of importance at WLCI. Once we do or perform something, chances are greater that we will remember the concepts involved forever. Recently, WLCI organised an event where the students were supposed to create an installation inspired by pop art.

Being a young and aspiring visualizer, I was deeply interested in the concept and started thinking about what can I create to make my work stand out. I zeroed in on a concept that emerged in the mid-1950s in Britain and the late 1950s in the United States. Being a hard-core cricket fan, I decided to create my work on the bat.

blog_5MayI chose Coco-Cola because it is has been a symbol of pop culture and also that it was an integral part of my journey from childhood to adulthood. I have used complementary and vivid colours to depict my thought. Colours always play an important role in designing as they reflect the mood and personality of the designer.

Our mentor Ms. Baveja encouraged and helped me a lot while I was creating the board. After the assignment was complete, my work was appreciated by everyone in the campus and that encouraged me to perform better. I had great fun while the project was going on.

WLCI’s practical approach makes even the most tiresome work look like an effortless deal. I am glad that I have the opportunity to study with such a prestigious institution. Thank You WLCI!

Written by 

-Mihika Sharma

Department of Graphic Designing and Advertising.

Why you should choose Cinematography as your profession

If you dream to be a broadcasting visualizer and have the ability to see an object with different angles, Cinematography is the profession you should be in. It is one of the rapidly growing fields in today’s educational world and the opportunities in the field are also growing exponentially.

blog_4May_1_01Cinematography is the art and skill of understanding the visual aspects of a scene or an event. It requires certain set of technical skills. The right kind of devices combined with the right skill set to capture the images, gives an excellent output.

To learn the operational skills for handling a video camera is the first aspect of Cinematography. Learning the operational skills of the camera is a lot wider area than it appears. Learning camera handling starts at two different levels. Initially, you start with handling a single lens reflex camera and once you have gained command over the basic operational features, you can move on to the bulky beta camera. After you have aced the lighting angles and the key areas of photography, you can switch to light weight digital cameras.


While handling a video camera, you also need to learn the physics of illumination of the frame and angles for lights. At WLCI, we are taught about the lighting techniques at the basic level first and then, at the advanced levels. We are taught different techniques of using Creative Studio Lights for generating various levels and moods for making the shot best.


Lighting plays a major role in capturing colors as well as in revealing form and texture of an image. The techniques help the students in creating an impeccable output in an effective manner. At WLCI, the skills and executional abilities of the students are enhanced with practical executions and by making the students understand the key concepts behind the subject.

The other important aspect of Cinematography is Visual Aesthetics. Visual aesthetics is quite a broad topic and open to debate. To decide on the aesthetics of the frame, a lot of thought and energy has to be invested. Various technical aspects have to be analyzed and best shot has to be created.










All thanks to WLCI, the students have been able to create some best shots and their work has been appreciated around the globe. WLCI is one of the best colleges in India for studying Media Production and the efforts and contributions of Media teachers always prove it to be one.











If you are choosing your career in Cinematography, WLCI is the best place to be!

Written by

Rupam Malakar

4 Photoshop Alternatives Every Graphic Designer Should Try

Created by Thomas and John Knoll in 1988, Adobe Systems’ raster graphic editor, Photoshop, has millions of customers worldwide today. Despite of the availability of crack versions of the software, millions have legitimately purchased it. Therefore, the fact that it is the best photo editing software in existence has already been established. Adobe Systems is one of the leading multinational computer software companies in the world, and Photoshop has majorly helped the company pave its way to the top. Yes, Photoshop is the best thing there is, but the fact is, it does not enjoy monopoly.

blog_19Apr_02In spite of the unceasing debate over whether or not graphic designing is an art, graphic designers all around the world consider their work to be a work of art. And if artists stopped experimenting, their art would lose its essence. Students aspiring to become graphic designers need proper guidance so that they explore their options well and not just go with the flow. They need to think of the world as an oyster full of opportunities. WLCI College, one of the leading graphic designing institutes in Delhi, can help them with that. The institute offers various short-term graphic design courses, as well as long term ones. Don’t restrict yourself to Photoshop, designers! Explore these amazing alternatives to efficiently edit your images by trying something different.


GNU Image Manipulation Program or GIMP is not only one of the best alternatives to Adobe’s Photoshop, but is also free. It is used for image editing, retouching, drawing, image format conversion, etc. The official website hosts a list of tutorials that can walk you through all of the software’s functions. The editor is available for Mac, Windows, and even Linux.

2. Affinity Photo

Developed by the independent software development company Serif (Europe) Ltd., Affinity Photo’s major function is image editing. The software supports endless layers and also offers a space reserved specially for RAW image editing. Even though it’s not free like GIMP, it’s worth a try. The free trial of Affinity Photo is available on its official website. It works on both Mac and Windows.

3. Seashore

Based on GIMP’s technology, Seashore’s feature count sure isn’t as high as GIMP, but the software is very easy to use because of its clear user interface. It supports a lot of graphic file formats like XCF, TIFF, PNG, and JPEG for editing, and a read-only feature for BMP, PDF, and GIF formats. Seashore is only designed for Mac OS X and is not compatible with other operating systems.

4. Inkscape

This vector graphics editor is quite similar to Adobe Illustrator but works as a great image editor as well. The software uses Scalable Vector Graphics (SVG) as its primary format. Archaic vector shapes can be rendered using this software. Tracing and embedding of shapes is also supported and the shapes that are once created can be further modified and manipulated. It works on various operating systems like FreeBSD, Linux, Windows, and Mac OS. Released in 2003, the software is free and available for download on its official website.

5 Reasons Why Branding is Important for Every Business

In the simplest sense possible, branding is recognition. In a more business oriented sense, branding is a marketing exercise wherein a product or a service is marked with a symbol, name, or an image, in order to differentiate it from other similar products. Imagine living in a world without brands. It’s difficult to even imagine such a thing because of how far we’ve come. Brands are extremely important to consumers. When they need to purchase a product or avail a service, they think about the various brands at their disposal. Suppose a person wishes to buy a bottle of shampoo. They would think about the brands that manufacture shampoos, like Tresemme, Sunsilk, Pantene, etc. and not about the random bottle kept in the convenience store without a brand name or logo on it. This is because people prefer brands, they trust brands. Branding is therefore a major form of communication. Through a brand, a company communicates its ideas to the consumers. The fact that brands are of such extreme importance to consumers today, sheds light on the fact that they’re far more important for businesses. Following are a few pointers as to why branding is important for every business. But branding isn’t the only thing important for the success of a business. A proper professional education, along with the right guidance is just as important. WLCI College, one of the best MBA colleges in Delhi, offers many business management courses, including short term business management courses, and part time business management courses.

blog_19Apr_011. Distinguishing Products

Branding helps customers distinguish various products from one another. It helps people recognize mere products as something more. It sets a company apart from its competitors and helps it create for itself a special identity which it knows can’t be cloned.

2. Gaining New Customers

It’s easier for companies to communicate through their brands. If a branded product is good, people will definitely talk about it. This way, through the age-old concept of word of mouth, and the relatively new concept of electronic word of mouth, a brand reaches a wide audience and wins itself new customers.

3. Retaining Customers

It takes only a few good trials before a person starts to trust a brand. Businesses that sell their products without branding them first hardly ever retain customers because people wouldn’t know where to find what they’re looking for. Once a brand earns its customers’ loyalty, it’s unlikely for them to choose any other brand.

4. Employee Motivation

Sometimes, employees of a company don’t see eye-to-eye with the company’s ideals and visions. But the employees working in companies which are home to big brands are always more motivated to perform better, and try and understand the company’s vision. Employees working in companies that aren’t already famous are also quite motivated because they know the scope for success is more when a company is branded

5. Expanding the Business

For companies that have already established a brand for themselves, it isn’t hard to retain customers. This is why it’s also easier for them to expand their business and introduce new ranges or styles of products. They know for a fact that their loyal customers will try their new product even if the old and the new line of products have nothing to do with each other.

5 Must Watch Documentaries about Filmmaking

Cinema, today, is one of the most widely fabricated, as well as consumed form of art. More often than not, cinema is considered to consist of only fictional motion pictures. But the word ‘cinema’, derived from ‘cinematography’, clearly refers to filmmaking, or rather, the art of filmmaking. Documentaries, because of their non-fictional nature, are often disregarded as works of art. But what everyone fails to realize is, that the process of creating a documentary is more or less similar to creating a motion picture. Of course documentaries don’t always make it to the movie theatres like motion pictures do, and don’t enjoy as wide an audience, but their importance stands intact, especially for people looking to make their career in the film industry. It’s true that filmmaking is gradually becoming more of a commercial business and less of an art, but fresh minds truly passionate about filmmaking can always make a difference with the right guidance. WLCI College is one of the best colleges to offer short term media courses in Delhi, and mass communication courses in India, designed to help the youth of today to become the cinematic visionaries of tomorrow. Following is a list of all the documentaries that aspiring filmmakers must watch and learn from.

blog_17Apr17_011. Side by Side (2012)

Directed by Christopher Kenneally, and produced by Justin Szlasa and renowned Hollywood actor Keanu Reeves, Side by Side is a documentary scrutinizing the process and the history of both the digital, and the photochemical creation of film. The documentary features interviews with pioneers of film direction such as David Lynch, Martin Scorsese, Christopher Nolan, and with cinematographers like Michael Chapman, who discuss about the achievements of filmmakers as artists in creating both photochemical films and digital movies, and how their experiments in the field have taken filmmaking to new, exciting levels.

2. Capturing Reality: The Art of Documentary (2008)

Now this one is a documentary film about documentary filmmaking itself. Directed by Pepita Ferrari and produced by the National Film Board of Canada, Capturing Reality is about the creative mechanisms of more than 30 documentary filmmakers including Nick Boomfield, Jessica Yu, and Jean-Xavier de Lestrade. The film features interviews conducted with the directors, as well as a few excerpts from their documentaries.

3. Visions of Light: The Art of Cinematography (1992)

This documentary feature was directed by Todd McCarthy, Stuart Samuels, and Arnold Glassman, and focuses on, as the name suggests, the art of cinematography. The film features interviews with some of the best cinematographers back in the day like Michael Chapman, Conrad Hall, Néstor Almendros, and a few others, who talk about some of their favorite films and specific scenes from therein which inspired them to pursue direction of photography

4. Great Directors (2009)

In this documentary, Angela Ismailos, the writer and the director of the film, interviews many famous art directors such as David Lynch, Bernardo Betolucci, Richard Linklater, Todd Haynes, among many other well known directors like Stephen Frears, Agnès Varda, Ken Loach, Liliana Cavani, Catherine Breillat, and John Sayles. Great Directors in itself isn’t an excellent watch per se, but the insights provided by the rather strange lineup of directors are of a lot more value than one would realize.

5. The Cutting Edge: The Magic of Movie Editing (2004)

Filmmaker Wendy Apple directed this documentary to not only showcase some of the best editing techniques used in motion pictures but to also celebrate them. The documentary features clips from avant-garde films that harbor some of the best editing techniques to have existed in the world of cinema. Narrated by veteran actor Kathy Bates, the documentary includes other iconic Hollywood personalities like Quentin Tarantino, Jodie Foster, James Cameron, Sean Penn, Thelma Schoonmaker, and many others, talking about their favorite editing techniques.

My design ideas – And the philosophy behind them

Any fashion college should not just teach students how to design clothes, but also create environment where the student can nurture his or design philosophy and ideas. Being in the final semester of my programme, I have received the practical exposure and environment to hone my skills.

The only constant thing is change, and that should reflect in designs. Life is beautiful, and wearing fashionable clothes makes it even so. Fashion is something unusual, unexpected, ever-changing and something which gives our personality a bloom. But the way you carry a dress or accessory is extremely important. Fashion is not in the dress, it is in the dressing. And the way you dress says a lot without speaking.


















The most important thing is to be comfortable in what you wear. A piece of clothing in itself isn’t fashionable or unfashionable – that depends on how it looks on a particular person. If you think the dress is not fashionable, wear it with style and you’re good to go!

My design idea

I love to create stories out of my collection. My recent project submission was client oriented rather than theme oriented. I gave it the name “THE FAIRY TALE”

It is a dream of every girl to dress up in gold. Some of these girls do not like haute couture garments.


My client is a fashionista who is aware of every passing trend, and has lust for gold. She also loves travelling, and is influenced by the culture, trends, fashion, style, etc. of the particular place. My challenge was to show that in the collection.


















I created designs that are a mixture of fashion destinations. From the romance of Rome to liveliness of New York, I attempted to include all these inspirations in my design.

But the foundation of designs was essentially Indian, with prominent use of Gold.

It was all because of the course structure, faculty, internship and my peers at WLCI that I’ve been able to develop these creations. As a result, I’m all ready to step in to the fashion world.

Written By – Shivani Chauhan