Survival of the fittest – evolution of Graphic Design

Graphic design is the expression of ideas through visual tools. It utilizes symbols, drawings, and even text to deliver the message. It is a creative process, and involves the use of lines, curves, colour, texture, etc. It is a constant challenge to keep learning new software and concepts to evolve as a designer. Only the best graphic design course can help you with this evolution.

blog_8Apr_01The concept of graphic design is older than it seems. While the use of these elements can be traced back to prehistoric times, graphic designing as a profession first became diverse during the industrial revolution, due to the advent of new technologies and commercial possibilities. It was during this time that many of the concepts that we know today were developed. In late 18th century, the printing technique of lithography was developed. In 1869, the first advertising agency was formed, while the first logo to be trademarked was created soon after in 1876. The concept of ISOTYPE was developed in 1922.

Advertising as an industry took off after World War 2, along with graphic designing. Famous print campaigns such as of Coca-Cola and Kodak were made timeless with use of great artwork. Back in India, the Amul butter ads are an example of great design.

In the past decade, the rise of computers and internet had a profound effect on the profession. People now have access to software such as Adobe Photoshop and CorelDraw, and other services which make the profession more accessible. With social media and other design related websites, they even have a medium to showcase their work efficiently. Everything, from typeface and images to videos and animation can be edited by a click.

Collaboration between designers and clients, writers, etc. has also seen a massive change, with various forms of connectivity such as email, chat applications, and video calling features. It’s much easier to exchange briefs, ideas, and design work.

But the downside is that all these developments have resulted in more competition among graphic designers, as companies and agencies know there’s no dearth of talent. Moreover, there’s a plethora of design software with a wide range of features, to be used for different purposes. For example, Photoshop is commonly used for special effects, text effects, and digital paintings. Adobe Illustrator is ideal for logos, charts, illustrations, etc. CoreDraw is a graphics editor used to create brochures, newsletters, posters, etc. Another downside which has been seen in recent times is spread of plagiarism and copyright infringement in graphic design. Design ideas, clip arts, etc. can be copied with one Google search.

Training and education should evolve alongside all this to help students meet expectations and demands, find success in this field. The hands-on skills, collaboration with fellow students, and advice given by teachers are crucial in developing a well rounded professional. WLCI’s School of Design offers the best graphic design courses in Delhi for an all-round development. It’s part time courses in graphic design are perfect for professionals looking to add an edge to their profile.

How has technology impacted journalism? Learn here

It is a unanimous thought that technology has drastically changed journalism. While the nature and purpose of news is the same, there’s a lot of divergence in the way it is gathered and distributed – the most in the last 10 years.  Gone are the days of typewriters, news clippings, and waiting for the day’s news at prime time. It’s the age of digital gathering and dissemination of news over smartphones. Not just reporters, a common man can capture something on his phone and transmit it to the world. It is not the age of “breaking news”, it’s the age of “viral news”.

blog_7apr_01Let us look at the ways technology has changed the course of journalism –

Media tools –

The advent of digital cameras, and smartphones after that made it easy for journalists to go wherever they want, without the hassle of big, clunky cameras. What’s more, the same smartphones can be used to distribute the information captured within minutes. Additionally, there’s a multitude of apps available for text editing, photos editing, grammar checks, etc.

This has also lent a credibility issue to images. While pictures can speak a thousand words, photoshopped images can speak a thousand lies.

Social media connectivity

Social media is increasingly turning out to be the primary news source for people all over the world. This has its own advantages and disadvantages. It has led to a more globalised and connected world, where following a particular news item of a foreign country, while sitting in your own has become easy.

People won’t just read and watch, they will also engage. They can share their comments and start a discussion with other people related to a particular topic.

But on the flip side, it also results in formation of “echo chambers”. It refers to a situation in which existing ideas and beliefs are reinforced in a group of people, since social media algorithms usually show us things related to what we already follow. Thus it leads to even more bias and insensitivity.

Whatever the pros and cons,

Low cost

With the rise in technology, researching for news items has become not just easy and efficient, but much less expensive. The most visible aspect is the use of crowdsourcing, a distributed problem solving model. The community at large has become a reporter’s eyes and ears.

The dissemination of news is even cheaper, with free apps leading the way. Print news numbers are going down with the rise of new media, which includes newspaper websites, blogs, social media, etc. It is important for any budding journalist to be well versed in such sources. Journalism courses in India don’t place as much emphasis on these changes, but WLCI’s diploma courses in journalism provide you all the updated knowledge and skills that you need to succeed in this field.

My exclusive exposure at the Audio Studio

The years at WLCI have been full of exciting visits and unique experiences, which gave me a lot of opportunities to learn. Going one step forward than other    professional institutions, WLC India also provided me an opportunity to intern with The Pioneer, which was an inseparable and the most exciting part of my college life so far.

As we move forward with the journey, WLC India is surprising us with more exciting visits which fills me with proud for my college. Recently, we visited a professionally equipped audio studio. Although, I had studied about the radio instruments while I was covering radio industry in my second year, but witnessing them function in from of my eyes was an experience in itself! I could understand them and their functions without putting in any effort; I guess that’s the power of practical education.

While watching the equipment function in front of my eyes, I realized how lucky I am to study with such a prestigious institution which provides me with such amazing opportunities. The equipment helps with recording and mixing of the scripts. The audio mixer was connected to the sound editing machine. After recording was done, the sound goes to the audio mixer which is connected to the sound editing machine that helps in refining the quality of sound recorded.

To be an ace of spades in the media industry, a lot of patience, professionalism and discipline is required, and I understood this completely while I was at the audio studio.

blog_3apr_04I even got an opportunity to record an advert that the Studio. We were accompanied by the Media HOD of WLC India, Ms. Shruti Pandey. She briefed us on the details of the procedure, which helped me produce an amazing advert which was later appreciated by my fellow students and teachers.

blog_3apr_05Apart from recording the advert, I also got an insight into the work that goes into making proof. The procedures include covering the wall lines with foam and usage of plexiglass to surround the recording room.

The visit was an enriching and interesting experience as I saw in reality what we were learning in the modules. Now, I can understand the techniques better and walk with confidence into any recording room now that I know how the procedure flows and what instruments are used.

All thanks to WLCI, I am sure I will be a great media professional one day.

Anchal Sharma

School of Media, WLCI 

How WLCI made my learning experience in media unique?

As I am about to complete my first year at WLCI, I find myself short of words for thanking the institution for giving me chance to explore the media industry with such amazing practical experience. In the first year, the major portion of my syllabus covered the print Industry. We studied writing for newspapers, magazines, feature writing, backgrounders, etc. We learnt on the lines of how the data is curated and with what technologies it is printed and distributed all around! The experience was truly enriching and apart from increasing my knowledge with practical experiences, WLCI also focused on enhancing my verbal and presentation skills which I am sure will give me the much required acceleration in the profession when I will be ready to join the Industry.

blog_3apr_01In the coming year, we will learn about the audio and radio techniques, and to kick-start the process and give us an insight into how it will all turn out, we recently visited an audio studio based in Delhi. Our highly experienced and educated faculty, Shruti Pandey, the HOD of Media School and Mr, Rupam, also accompanied us to the studio. We were three students, Aanchal Sharma and Deepak were the other two apart from me. We got to see and use the equipment used in the audio industry and watching them function in front of my eyes will help me in learning my modules on the topic effortlessly.

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We also witnessed various technologies that are used in the making of an audio studio. The walls have to be panelled with noise absorbing substance such as foam. The floor, ceiling and every surface in the studio is covered in carpeting in order to ensure no sound is bounced off.

Apart from experiencing the technicalities, I also got the opportunity to record my own script which was narrated by our faculty, Ms. Shruti Pandey and Mr. Rupam.

blog_3apr_03After it was recorded, we even saw it being edited in front of our eyes. It was an experience like no other and this was the first time I realised that how my career in the industry would look like in 5 years. I got to see equipment such as sound console and sound mixers, how they work and the effect they made on a recording first hand.

After visiting the audio studio, I even experienced high standards of punctuality and professionalism that is required in the media industry by the individuals. Overall, it was an amazing experience as I got to see for real what I have been studying about, and what is too come in my career. It will definitely be easier to understand the principles of audio recording having seen how the recording takes place. I am greatly thankful to WLC India for the enlightening experience and introducing me to the hard core world of Media!

Blog by –

Akanksha Soni

Experience of a lifetime, Mumbai Trip by WLCI

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Road to Runway was a competition organized by WLCI and it was nothing less than a boon for me as the competition gave me a chance to visit Mumbai and be a part of one of the India’s biggest fashion events, Lakme Fashion Week!

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As share my experience of the Mumbai trip, I am infused with memories of the time spent at the Lakme Fashion Week, which passed in jiffy learning from the works of some renowned fashion designers.

Although, it was a short trip, yet, I enjoyed and learnt a lot. Moreover, it was a great experience to dream every fashion student has, all because of WLCI! I was delighted to attend the third day of Lakme Fashion Week, and the sight of impeccable works left me awe-inspired. I have recently attended numerous fashion shows in Delhi, but LFW gave me an experience to cherish for lifetime.

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The encounter with renowned designers of the Industry and learning about their journey of becoming successful were truly inspiring. The encounter gave me an insight into the environment of practical executions and the inspiring ambience gave me a positive energy which increased my self-confidence. The visit to LFW gave me exposure to the fashion industry, where the designs were amazing with beautiful, different and unique concepts.

The whole vibe and feel of the event was unique and cannot be compared to any other event in India, it is a compact and careful mixture of modern and traditional values. The first show we attended was by Divya Seth, one of the impeccable designers. The Rada collection by Divya Seth had mixed inspiration from traditional and modern art. The collection was an artistic merger of pichwai paintings and Frida Kahlo’s surreal art. Popular Bollywood star Swara Bhaskar ended the grand show in a metallic silver cowled midi with a long lace cover. After the show, we had an interaction with Divya Seth and it was interesting to hear about her journey of becoming successful and known.

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After witnessing Divya Seth’s show, we went to Payal Singhal’s Show. Her collection was named as ‘Lady M’ and it was inspired by Agatha Christie’s dark romantic murder mystery ‘Death on the Nile’. The show was brought to an end by the glamorous Bollywood beauty Diana Penty.  She walked down the ramp wearing an ash grey, georgette, fully encrusted kaftan tunic with a net Deco jaal embroidered Lehenga.

In a nutshell, the visit to Mumbai changed my perspective to many things. I thank my college, WLCI, which gave me an opportunity to attend such a big and prestigious event, studying with WLCI has been one of the best decisions of my life. I would also like to attend more shows like this in future to get more exposure and I am sure with WLCI, my wish will be fulfilled just like the dream of witnessing Lakme Fashion Week came to life!

Mamita Ali

RTR, the competition that took me to Lakme Fashion Week (LFW)

One month before RTR was announced; I absolutely had no idea that such big opportunity is coming my way. Road to Runway is the competition that was organised by WLCI, wherein, for the fashion stream, we had to create and present a trend board portraying our style and sense of fashion.

The price of winning the competition was quiet lucrative, the students that will present best board was to get a sponsored trip to Mumbai and an opportunity to attend the Lakme Fashion Week!

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It knew that this is the best opportunity that might give me a chance to be a part of Lakme Fashion Week. I immediately filled in the form and participated.  In the journey of RTR, I even discovered my love for writing on Fashion.

After the submission of my trend board, the jury had to decide the winners. My work was appreciated by the Mentors and the Director. The moment of appreciation was one that I will cherish for whole of my life. .

Below is the trend that board that I prepared for the competition:

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And here is the content that was curated:

I perceive fashion trends through eyes and I’ve always been fascinated about how eyes contribute to the idea of fashion trends. This might be a narrow interpretation of the concept of fashion, but I happen to believe that trends are truly executed on the face of a person. Using the elements on face makes it easier to reflect upon the uniformity of the fashion world and its divisive nature at the same time. This was an attempt to use my imagination to induce a sense of magic in creating a trend through eyes.

And that’s how it all began, I was chosen as the winner and I attended the third day of the Lakme Fashion Week.

There were some really nice outfits that were showcased on the ramp and were uniquely designed. But the mix of modern and traditional designs is what made LFW interesting, and also, you could find a lot of journalists covering different stories of their favourite looks and designers. I got interviewed by NDTV GOOD TIMES on the day, and it was a great experience, all thanks to WLCI for organising RTR!

I got a chance to attend shows of Divya Seth, Sonam &Paras Modi, Monica &Karishma and Payal Singhal.

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We also saw some of the Celebrities and some renowned bloggers at the event. We got a chance to meet Divya Seth and heard her inspiring journey to the Lakme Fashion Week.

The perfect word to describe my experience at the Lakme fashion Week would be ‘incredible’. I say so because I got a chance to meet some of the most amazing people from the industry and some renowned personalities that I find extremely inspiring. It also made me value the talent Indian designers have and their success stories were equally inspiring.

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All of the fun and learning experience wouldn’t have been possible without our amazing faculty who came up with the idea of competition and gave me this opportunity which I never would have imagined to experience. I thank WLCI for this experience.

Anam Khan

Why is internship becoming a mandate

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It is a matter of zero debate that the best way to invest in your career is internships. Internship is a period of work experience, provided to the student by any company or college that gives them an insight into the working culture. WLC College India is a professional institution that has a special traineeship program to nurture students and turn them into professionals before they finish the degree and step into the professional world.

Here are 7 reasons to prove why internships are becoming mandatory in today’s scenario.

  • Gives an edge in the Job-world – The professional training offers a hands-on opportunity for the students to work and get experience in their fields. They learn how the curriculum and theoretical knowledge applies to the real world and this makes them stronger candidates for various jobs after the degree is over.
  • Enhances your network – Internships provide with an opportunity to interact and learn from the individuals who are from different institutions and are studying in the same field. By attending meetings and events with the professionals, the students are able to meet stalwarts of the industry and increase their networking. A great network is always helpful in developing references and for exploring opportunities.
  • Teaches Time Management – There is a huge difference between study and working environments, and this is learnt by the student when he/she enters the work field after completing the degree. Internships provide an opportunity to experience the environment beforehand, learn and grow while managing the time efficiently.
  • For trying out a career – Internship is a great way to try out a career if you are looking to change your field. It can be a risk to start pursuing a job in a field which you are not thorough with. It is always a better option to get a sneak peek into how the world works from inside and what better can be a way than professional trainings?
  • Earn while you learn – Most of the organisations that provide the opportunities for internships also pay a handsome stipend which is profitable for students’ resume and for boosting the confidence as well. WLCI has a special programme named just the same which ensures every student gets the deserved value for their time investment.
  • Boosts confidence – Apart from developing skills galore, confidence is another accessory that is essentially required to excel in the work field.  With an experience into the work world, the fear of facing the professional world goes away and you can step in the Job-world with an aura of confidence all around you.
  • Enhances perspective – When you meet new people who come from a different organisation, the angle of thoughts and perspective gets a new dimension. Newer thoughts and ideas enrich the brain and they are nothing less than a boon for creative fields!

The exposure to real world problems and perspectives that are probably not found in the textbooks can cultivate adaptability and creativity in the dynamic world!

WLCI is a professional organisation that provides fashion designing courses, business management courses, graphic designing courses and mass communication courses in India. Enrol in innovative programs of WLCI and be a part of curriculum that offers lucrative internships.

What makes an excellent Graphic designer?

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Graphic designers are usually responsible for how a product looks, feels, behaves and is presented to the world. They are responsible even for presenting a company before the audience. In a nutshell, graphic designers are the backbone for any company and they share the secret of success with managers and engineers in any organization.

A great designer is always great because of a reason and the success is no accident at all. Each of them has a new perspective towards things and a new idea pops up in their mind with every new product or service. To be a great designer is not a child’s play anymore. If you are planning a career in graphic designing, here are 7 qualities that you must inculcate to be a great one:

  • Great observation skills – The most primitive and purest form of research is observation. Observing a product or understanding the service, analysing its main USPs and highlighting them, knowing their shortcomings and giving them a backseat is what an impeccable designer should always do!
  • They are good listeners – Great designers always make sure that they listen to each and every word of the customer in order to ensure whatever they create is in alignment with the needs of the customers. They actually listen and create what actually matters instead of assuming and creating something they think is the best.
  • Finding Solutions – The designers who are incredibly good at their work, are also incredibly good at finding solutions. All the hard work went in listening and observing would be wasted if they are not able to find a solution! They keep in mind that the outcome of their thoughts, i.e. their design is the solution to the existing problem.
  • Communication – To bring an idea to life, it is important to keep in touch with people associated with the idea and great communication is what gives an edge to a designer here. To produce great designs, it is imperative to communicate well!
  • Understanding Integration – A great designer will always integrate things, be it integrating technology with the methods or integrating aspects of solution into the design of the product. It is by integration only that great designs are produced and they become a part of the life of customers effortlessly.
  • Freedom of thought – Designing is a field that is governed by creativity. A great designer, instead of asking What and Why, will always ask What if, Why not? The unbound thoughts is what sets a great designer apart from the normal ones!
  •  Knows time management – Any work not finished on time holds not value, a great designer values this thought more than anything. He/ She will work within the boundaries of deadlines to make sure an effective solution is delivered before the time is over!

Great designers have an understanding of world, of clients, of audience around and of their work. They know how to get their ideas on place and how to bring them to life.

WLCI is considered as one of the best Institutes for pursuing a graphic designing course in India and is known for producing great graphic designers all over the world. WLCI offers short-term graphic designing courses, part-time graphic designing courses and full-time graphic designing courses as well. Join WLCI today, and become a stalwart in the industry!

Digital Marketing 101

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Digital Marketing in today’s scenario is a large and confusing world! It looks quite simple from above but once explored, it encompasses massive opportunities for marketing of any brand. The graph of opportunities in Digital Marketing has been growing exponentially which also makes it a highly sought-after field. If you have just started the exploration for pursuing a career in this field, here is all you need for starters:

  • Social Media Marketing – Be it a college going student or a working professional, in today’s scenario everyone checks their Facebook and Instagram before reading a newspaper or turning on TV or Radio to get insights of the happenings around. Social Media has become the Number 1 activity of the day in everybody’s schedule. Regardless of what your business is about, social media marketing cannot be given a backseat!
  • Search Engine Optimisation – Internet is full of answers for any one particular query. If your product or services cater to the question and it is not optimised, the probability of it getting lost amidst the millions is quite high. SEO is a method or technique that will help the search engines find and rank your website higher and users generally trust sites that come up higher in searches. Thus, this technique helps you get more traffic from search engines.
  • Conversion Optimization & Planning – The focus of all marketing strategies is to get people to do something, be it buying your product or availing the services provided. It is about providing the audience with a roadmap to convert and take actions.
  • Content Marketing – Good content is the backbone of Digital Marketing. Be it social media or website, content plays a key role in online presence of your website or products. To connect the dots of your digital marketing strategies and make it more efficient, excellent content is the key!
  • Online Advertising – The greatest advantage of using the digital platform for marketing is that any company of any size can run advertisements of whatever budget they want! The ads can be targeted to specific audience of a particular age group. Any business that ignores advertising online is missing plethora of opportunities for new customers.
  • Email Marketing – Emails have been there for long time but a lot of companies or people forget to optimise their Emails. It is one of the best ways to drive people to your business and encourage the interested audience to take actions.
  • Mobile Marketing – Mobile should be at every step of Digital Marketing. From making your website mobile friendly to creating advertisements that look better on phone. Whether we accept it or not, most of the content is seen by users on smartphone rather than desktop screens.

It doesn’t matter if you are a working professional or a business student, knowledge of digital marketing field is imperative to come out with flying colours. WLCI is one of the best MBA colleges in India that offers short term business management courses, part-time business management course and full-time management courses as well. Study with WLCI and make sure you are not missing on any latest technology for Digital Marketing!

JUTE-SILK – Big or Bland?

“Jute-silk” is a new range of textile in the market; a beautiful blend of 60% silk and 40% organic jute material. The cloth of this material is woven gently by hand by craftsmen and then it is fashioned by stylists to make bold and fresh designs.

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 The founders of this product belong to a firm named Har.yarn.v. Founded in 2015, and established in Gurgaon, the firm produces fashionable and unique designs of clothes for modern Indian women. In order to make this fabric, the Jute is first stripped from the plant and scrapped to remove the extraneous fibers and then, it is treated with chemicals to bring smoothness and softness to the material. The core jute fabric properties such as its strength, coarseness, roughness and thickness make it a great raw material for sarees, sacks, ropes and so on, while the blended jute fabrics (combined with either silk or cotton) are usually used to manufacture garments and accessories for people. 

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 Merchants from Ballabgadh are hired to head the manufacturing of jute-silk cloth work by hand, and then, they contact designers to complete the rest of their designs. The company displays its latest products at the Dastkar Nature Bazaar each year in an attempt to increase the sales and get a foothold in the market. The company tries to showcase new and interesting designs each year. 

Ravi, the regional manager claims “this jute-silk blend is a new breakthrough in the textile industry for the use of making clothes.” When enquired on whether the garment would be uncomfortable to wear due to the harsh jute content, Ravi replied: “There are many types of jute fabrics used in the fashion world. Pure, untreated jute is rarely used and if used, it is typically covered with some other type of cloth to make it more comfortable for the skin. The garment is thin and hence, the silk over shadows any discomfort that jute may cause, the fabric is light and comfortable to wear as well.”

Whatever might be the variety of jute, it has a distinctive golden sheen which is why it is called the ‘golden fabric’. The jute-silk garment has an appealing and distinctive look, this kind of fabric still retains the interesting golden aesthetic element of jute but has a softer feel which is why it is used to manufacture all types of stylish and affordable daily wears such as kurtas, kurtis, salwar kameez and kurta pyjamas.

Blended jute fabrics are also used as a raw material for formal garments such as sarees and dresses, though; these apparels will tend to be a bit more colorful in their look. The most favored technique for decorating this fabric is printing, because too many heavy embellishments will not suit the homespun, earthy vibe of jute. Printed jute fabric comes with many types of western as well as ethnic motifs and designs neatly prepared in vibrant colors like red, orange, blue, pink, purple and green. Har.yarn.v has achieved success in bringing the unbridled Indian look to its fashion. However, the question that still stands intact is that will the new experiment succeed to get a foothold in the market or it will lag behind in the fashion trend race? Well, time will tell the answer!

Written and photographed by Akanksha Soni.