4 reasons why effective communication is a must for managers

blog_22feb_3In order to lead others, apart from excellent managerial skills, a manager needs to have effective and impeccable communication skills. If the leader is not able to communicate properly, it becomes difficult for the team to implement the employer’s objective and be in alignment with the management. A manager who conveys his idea with greater clarity is likely to be a great leader, and communication is the key to succeed in international workplaces where diversity is increasingly the norm.

To advance up the corporate ladder, it is a must for every manager to depict excellent verbal and written communication skills. Here are some more reason why every manager should have this quality:

  • Employee relations – A manager who is doing his/ her job right, knows the need and importance of building healthy and meaningful alliances, and communicating through all the levels of organization. To break down the hesitation barriers, effective communication skills are a must, they promote the collaborative atmosphere in the organisation. The engagement and output of an employee varies with every day, but it is in hands of a manager to shape the communication in a way to motivate and achieve the desired results.
  • Increases productivity – It is a matter of no debate that managers are the backbone of company’s productivity. It becomes imperative for them to articulate strategies and plans, in order to tell employee team what to do and how to do. And while the manager is communicating, it is important for the employees to understand why the particular task is important. If the manager stands unable in making the case, mostly employees become complacent and this results in lower productivity.
  • Managing Multigenerational Relations – In growing and big organisations, people from all age groups come together to achieve one particular objective. Though, this helps in varied perceptions but sometimes, the perceptions are conflicting too. A person in his/ her adult age may have different growth objective for the company as compared to someone who is in the age group of 55-60. Good communication skills are a must for managers who want to survive in this environment. This also helps them in encouraging the employee workforce to exist in harmony.
  • Problem Solving Skills – Excellent communication and problem solving skills go hand in hand. Any employee facing any problem in managing work or implementation will naturally run to his/ her manager for guidance in solving problems. A manager who does not excel in solving problems is likely to lose trust of the team. Further to these circumstances, productivity of the company is hampered. Hence, it becomes important for a manager to have excellent communication skills.

WLCI is considered to be one of the best Business Institutes in India. It offers part-time business management courses, short-term management courses and full-time business management courses. Apart from inculcating skill set via its induction and training programmes, WLCI focuses on developing communication skills and workplace antiquates as soon as the student steps into the institution. Join the league of great managers, join WLCI!

How Road To Runway brought my dream to life!

When Road to Runway, a competition organised by WLCI was announced, I felt every emotion – ranging from anxiety to excitement. It was a platform that gave us a chance to show our talent and bring out the best in ourselves! The RTR competition demanded us to create a trend board in order to articulate the trend perspective and ideas while including certain elements that were provided to us as pre-requisite instructions. I was quite impressed with the idea of creating something new and innovative. I researched a lot on the topic and came up with the best that I could.


I was extremely glad when my idea was appreciated by the mentors at WLC College India and the Director himself. And when the results were announced, my happiness knew no bounds as I was going to Mumbai to attend the biggest fashion event in the country, Lakme Fashion Week!

Lakme Fashion Week is every aspiring fashion designer’s paradise. From getting inspired by the works of renowned fashion designers to interacting with peer group, the event had everything that can make you dream big. I was fortunate enough to witness, first hand, the hard work, organization and meticulous planning that these celebrity designers put into their work. This was indeed inspiring. Witnessing Lakme Fashion Week was an opportunity to come face-to-face with some renowned designers; an opportunity inspiring and encouraging to a great extent.



The theme of the attire for all the participants was predefined and it was in tones of Khadi and Checks. I was in a real dilemma what to wear, but, after juggling for some time, I decided to go for the traditional Khadi silk coat with Aari work. After all, I was to represent my State as well. It has always been my priority to be able to reflect my ethnic background and cultural peculiarities in my apparel. 


The two shows that I attended were by Divya Seth and Payal Singhal. I can never forget to mention how keenly I was looking at their creations. In a nutshell, I was honored to see all that, first hand.

All the experience and opportunities wouldn’t have been possible if I didn’t come to WLCI. The college has not only educated me in the fashion field, but has also provided me with great opportunities and helped me grow. I’m extremely grateful to all the faculty members of WLC College India and the team for their relentless efforts in creating our careers.

I have already planned and vowed to make my dream a reality now and with WLCI, the path is really easy. I’ll work hard to one day showcase my work at the Lakme Fashion Week!

Iqra Ahmed

Recycling versus Upcycling

After a long wait of one year, we were glad that Design Mela finally made its way to Delhi. It was held at Dastkar, Chattarpur, from January 19 to January 30, 2017. The aim of the Design Mela was to promote the beautiful blend of craft techniques and contemporary design concepts through the works of craft entrepreneurs and artisan designers, but this time what grabbed everyone’s attention was the Jaggery stall which had fancy bags for both boys and girls. At the Design Mela of 2017, the jaggery stall became the centre of attraction as it had launched a new concept of ‘upcycling’, which is a step ahead from ‘recycling’.

Recycling is breaking down the waste product into its basic constituents and then using it as a raw material for producing new products out of it. In the process of upcycling, the waste product is not broken down into its constituents, the product may be reworked or reconstructed in a number of different ways, but the material stays the same, if not become better in quality than what you started off with. While recycling, the quality of product is lower than the parent material and hence, upcycling has an edge over recycling.


This jaggery stall offered a wide range of products; all of them were made while keeping the health of our planet in mind. Over 75% of the products were made from reclaimed, recycled, repurposed or recycled materials. Specifically, jaggery bags are made with auto seat belts and buckles, army tents, cargo belts, fire hoses, bike tube inners, kids inflatable castles, Army truck tarpaulins, etc.



















Each and every product of jaggery is handcrafted and brought to life after tremendous hard work. Jaggery bags not only beat the normal bags with the quality of raw material it uses in the procedure. but they also beat them in fashion quotient, thus, the customers found it reasonable to pay high prices for them.

John Archer, one of the customers of the jaggery stall said: “I am deeply impressed by the concept on which jaggery products are based on i.e., ‘Upcycling’ and not only did I buy the jaggery products but also have learned the difference between upcycling and recycling”.

Though, this Jaggery stall was one of the best stalls at the Design Fair, other stalls too had the best art at display and despite all odds, they came out with flying colors.

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How short term courses provide long term benefits?


“Change is the only constant in life.” – Heraclitus, a Greek philosopher. The quote has been valid in all spheres of life and especially in the professional world. Most of the times, the degree field of the job role is not in alignment with the degree pursued. Training is provided by the organization but to stand out, the training is not enough. Short term courses come to the rescue at this point of time. One can take these courses at any age and they provide information concentrated around one topic. The precise information sets the individual apart and gives him/her an edge over the others.

Here’s why you should go for a short-term course:

  • Depth of the topic – In full time degree courses, you have the whole syllabus to cover and the syllabus usually has plethora of topics. There is no time left to gain the knowledge in depth of one particular topic. In short term courses, the focus is on a single topic. For example, if you are pursuing a short term graphic design course, all the software and tactics of the field can be learnt in short period of time.
  • Less investment – Long term courses demand huge investment both in terms of money and time. Three to four years are required to complete the course and the fees is usually high, while short term courses provide more benefits with less capital investment in a short period of time.
  • Supports Hobbies – After entering the professional world, a lot of professionals have the urge to develop professional skill-set in their hobbies. Short term courses support the concept of ‘better late than never’. You can evolve in the field that is close to your heart at any point of time with a short term course in that particular field. For example, an engineering professional can take up a short term fashion designing course and step into the fashion industry.
  • Networking – Short term courses encourages networking for professionals who have similar interests. For further opportunities and for knowledge transfer, these connections can be used. It is generally interesting to converse with people who share same level of passion for same topic or interest.
  • Enhances creativity – If a person is in a creative field wants to enter it, a short term course can be a booster. New and fresh ideas hold an undeniable importance in creative fields and opinion of people with similar interest can add to ideas. With a short term course, the person also updates himself or herself with latest tools and technologies.

WLCI is an institution that provides short term courses in the field of fashion, media, business and graphic designing. Lean, stay young and discover the endless possibilities with one of the best institutions of India.

3 ‘mantras’ for handling work and studies together efficiently



Whether you are a college student trying to manage your tuition fee or an employee seeking a career change, managing work and studies can become a tedious task. As a matter of fact, a lot of people back out because of the dedication required by the combination. But, thousands of students and professionals have also proved it to be a simple task.

While pursuing short term courses such as a short term course in graphic designing or short term business management courses, the balance of work and studies can play a major role in deciding the success of the course.

The most important ingredient in this recipe is discipline. However, apart from discipline a lot of other factors also contribute. Here, we bring you three mantras that will take you through the journey of this combination smoothly.

1)    Time management and setting priorities – At least once in a lifetime, a phase comes when you have to prioritize your life. Adopting a combination of work and study is one of those phases. 24 hours is not enough to complete every activity you want to and hence, priorities have to be there with precise time management. The first step could be completing the office work before time and leaving for home as early as possible so that you can devote the time to studies. Second step could be cutting down on Friday outings and dedicating the same time to learning something that helps with the work or with studies. The priority may vary with the individual and course but what’s important is that you stick to it once decided.

2)    To stay on top, plan smartly – Once you are acquainted with the work schedule and chapter targets, start setting small goals weekly, and then monthly. These goals will give you inspiration and the time management will improve because of the motivation that comes after completion of goals. Even though achieving the goals is a necessity, you should remember that you have to be fresh for work every day and that’s where smart planning will come to your rescue.

3)    Once in a while, don’t forget to take a break – While preparing a schedule for the combination of work and studies, don’t forget to include small breaks for refreshment. While fighting with busy lives, most of times you will feel tired and will wish to quit, give yourself some time to relax at this point. Keep aside a small amount of time, such as half an hour for relaxation each day. You will notice that the mind works better and the efficiency of body is higher after the break.

To sum up, it is evident that it’s not easy to manage both work and studies with efficiency but it is not impossible too. Once you have decided that you want to take up both at the same time, there will be a whole new meaning of time and management. A good schedule, proper time management and love for what you do are enough to make it work!

7 tips to ace the entrance examinations

‘All work and no play, makes jack a dull boy’, similarly, all inputs and studies without any strategy can let your hard work go to waste. Apart from proper focus and clarity of thought, metal and physical fitness is also important to ace any entrance exam. For entrance examinations such as AICET that provides admission into graphic design courses, fashion designing courses, business management courses and journalism and mass communication courses, the preparation is not as easy as it seems.


Now that AICET is approaching and catering to the fact that it is one of the toughest examinations in India, we bring you some tips that will take you through. Follow these and give yourself the best chance.

1)    Organizing the study space – The study space should be such that keeps all the distractions away. Phone, sleep and computer games shall have no scope of coming in your way.

2)    Take a proper diet – The habit of not eating while studying is quite prevalent amongst students in the current scenario. But the truth is, not only eating but eating the correct things and in correct amount and on right time is the key to maintaining the balance for success. By correct diet, we mean include right amount of proteins, carbs and fats in the diet. Eat lots of vegetables and salad. Never skip your breakfast!

3)    Keep time for revision – Set a date, mark it on your calendar, phone or stick a note to your table. Plan your mind and schedule in such a way that there is enough time left for revision. It is better to have learnt less and remember all of it than to study everything and remember half of it.

4)    Schedule your subjects smartly – Whenever you start schedule of the day, start with the most difficult subject. The mind is fresh and the concentration is at par in the beginning. Do not align one difficult subject after another as it will drain out all the energy at once. Keep the simpler subjects for lazy hours. Always remember, smart work is the key to success.

5)    Prefer short study sessions over long strenuous sessions – The mind has the ability to perform better and efficiently when it is stressed for less amount of time. A study has also confirmed that the brain absorbs information automatically without any efforts while it is on a break. Preferably, while studying specific information such as dates and time, study not more than 20 to 30 minutes.

6)    Neat handwriting and presentation – However, this point is invalid for OMR based examinations but with them too, the habit helps in saving the space for calculations. With subjective examinations, presentation can impress the invigilator and lead to less deduction of marks.

7)    Stay hydrated – A lot of studies have confirmed that dehydration leads to inefficient mind. Keep a water bottle handy, it is one of the most important steps to score well!

If you keep a hold on right strategy and focus while including the above habits in your learning schedule throughout the preparation, success is bound to be with you. Keep on working hard and have confidence!

We wish you all the best for exams!

Will Kindle replace paperbacks?

World Book Fair 2017

In accordance to current trends, it is believed that technology will take over simple things in everyday life such as fridge replacing earthen pots for cold water, the use of paper for books will also be replaced by Kindle. However, here the question is that will the use of paperbacks completely end?


Kindle is a device that allows you to buy, download, and store millions of books at your fingertips. It is available in variety of models and aims at giving reader a book like experience. However, a lot of book readers don’t believe in the advent of this technology. The experience of turning pages of the book still remains a singular pleasure for them. This was proven by the success of the 2017 Book Fair held at Pragati Maidan from 7th to 14TH January. This year, the annual book fair witnessed around 2,500 stalls from around 800 publishers of India and 20 international publishers.


The book fair experienced an audience of around 12 lakh people overall. Not only from India but publishers from neighboring countries such as Nepal, Sri Lanka and Pakistan too participated in the World Book Fair under the publishing banner of Manshurat, which operates from Lahore and have branches in India and other Asian countries. Books in English and Urdu languages were available at the stall in a wide variety of genres.

“I am representing  and we have brought over 100 books here. Various genres in culture, art, history and ethnography can be found in our collection.  is a vibrant place and there are over 80 book stores in Kathmandu itself. Book culture is huge in Nepal, so probably that’s why e-books and the internet are not affecting this culture as much as it has in the Western world,” writer and publisher from Nepal, Yuyutsu Sharma said.

Although, the fair also held a stall for the sale and customer enquiries of all kindle products, selling them at a discounted rate, but the crowd attracted by paperback stalls had an edge in the count.

This year, there has been a rise in the sale of children books and the youngsters displayed their interest in the books according to the publishers and genres of their choice. The children’s pavilion, although, remained a favorite spot amongst parents as well as kids. This indicates towards the point that even the next generation will enjoy the leisure of paperback books over the E-version.

However, looking at the number of advantages kindle brings with itself, it becomes difficult to say that it cannot take over the paperbacks. With kindle, it becomes easier to carry a library, the reader is able to read without light, it saves a lot of paper and most of the classics come free. It my eliminate the use of paperbacks, but thanks to WLCI, after visiting the Book Fair, we can be sure that the day is long to come!

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Student, Media Production

A rendezvous with Sushant Singh – hosting Savdhaan India

Hi, I am Anchal Sharma. And here I am with my latest blog.

As part of my internship under the WLCI Media course, I am having a gala time interviewing actors and TV stars. Guess whom did I interview this time? He is none other than actor Sushant Singh, the anchor of Savdhaan India.It is no secret that the rate of criminal activities taking place in India is alarming. Do you know that every year there are around 81,000 kidnapping incidents being reported in India? With such increasing number of cases happening around us, almost every individual has had a brush with some or the other kind of crime and felt unsafe in more than one situations.


We ignore the early signs of a crime, such as eve-teasing and bullying. Should we learn a lesson by recognizing cruelty and taking early action?

My recent interview with actor Sushant Singh of ‘Savdhaan India’ fame puts some light on this aspect. Sushant hosts the TV series broadcasted on Life Ok channel. In this candid conversation, he talks about the positive impact of the series over the viewers. He said that out of the numerous stories shown in the TV series; even if one individual gets the message then the purpose of the show will be met. He is happy and excited about the show as its 5th season is rolling down in a brand new avatar and a fresh tagline to go along.

I was curious to know more about the new season and the actor gladly elaborated the same to me. Sushant said that the show has been successfully running for last four years. it’s main aim is to alert the citizens against crimes and boost their confidence to fight back. The new tagline of Savdhaan India is ‘Darr ke nahi, Datt kar’.

Ignorance is our greatest weakness and we should stay alert round the clock. Sushant voices his reasons for taking up the show, adding “I took up the show (Savdhaan India) as any other work and my only condition was that I can’t do something like India’s Most Wanted, where there is lot of shouting and the show is sensationalized beyond demand.”

He further elaborates on the impact the show has on the society, saying: “People have come up to me and said ‘we’ve learnt a lot from the show’. Our aim is to spread awareness. We always show that the criminal is caught and people win when they fight back.”

Honestly, it was a memorable experience talking with Sushant Singh. Shows such as this actually open up the opportunity to spread awareness against different aspects of crimes, whether they are out in the open or happen behind closed doors. And with this, I urge everyone to be safe and alert.

Thank you WLCI for offering me such a wonderful chance to get in touch with TV personalities. I am really happy to meet them in person and see my name get published in national dailies.

Internship with a national daily – Ticket to my dream job


My name is Anchal Sharma. I am a student of Media Production at WLCI College, Delhi. I would like to tell you about my first ever internship experience. Being a part of such a prestigious institute, I got an opportunity of an internship with The Pioneer, a leading English daily, while I was still pursuing the course. There I was working in the Sunday Pioneer department.

I must tell you, it was a thrilling experience, working with such a historical newspaper, and the practical experience I gained would help me in the future. Initially I was excited, curious and confused about my job role and responsibilities. However, gradually I began understanding the intricacies of the industry with each passing day. Since then, it became enjoyable and I loved the time spent at the newspaper office, learning new things each day, fully engrossed in work.

In the beginning, it was not a cakewalk but with the support of my seniors and co-workers at The Pioneer, I had started enjoying every bit of it. My reporting manager would guide me from time-to-time and explain how the editorial department of Print Media runs which helped me grow at a professional as well as a personal level.

This internship taught me a great deal about how to conduct an interview, the kind of questions to frame, how to manage cross questions by the interviewee and much more. Honestly, the experience has shaped me up and ingrained the values a media professional should possess.

As time passed by, I learnt how to create point source contacts and build a relationship with public relation agencies. These PR agencies are a key point of contact when we need to cover news stories.

The training period at Sunday Pioneer will help me build a strong base for my upcoming career. As I was trained in the professional skillsets required for an organization, the transformation from a college student to a responsible intern was a smooth journey.

Every day started with a new challenge and I thrived to find my sunshine because I kept on learning new things all the time.

The most wonderful experience was when I had a chance to interview the lead child artist Ashween Naamdaar of Naamkaran fame. Naamkaran is a new primetime daily soap, aired on Star Plus. It was an ecstatic moment when I met the protagonist of the show, Avni, a character played by actress Ashween.

At first I was nervous but after meeting and talking with this cute little girl, I felt more confident. I asked her about her role, what she loves to do, how does she manage between her studies and shoots, rapport with co-actors, inspiration behind joining television at such an early age, how much does she relate to her on-screen character, and so on. And she patiently replied to all my questions.

I must say, she is a bundle of fireworks, quick and apt at answering all the questions I asked her. I was seriously impressed by her voracious communication skills. You know what? I scripted it too!

One of the biggest moments of happiness was when this interview got published on September 11, 2016edition of the Sunday Pioneer, with my byline. I was on cloud nine, as this is my first and most special achievement in the Print industry. I will always be thankful to my college, WLCI, Delhi, teachers and mentors. They gave me the exposure that I have always wanted.

I wish to have more of such enriching events during my media production course at WLCI. I am confident that, by the time I leave college, I would have grown into a true professional who is ready to take on the world.

Entrance Test (AICET) 2016 – Fashion Design, Media and Graphic Design

The WLCI Creative School All India Combined Entrance Test (AICET), applications are invited for the following programs for Undergraduate and Graduate Students.

Important Dates

  • Date of Written Test: 26th June 2016

How to Apply

The WLCI Creative School offers programs for undergraduate and graduate students. These programs are designed to build a wide range of competencies, which enable students to join the creative field of their choice and develop into a well-rounded professional

WLCI Creative School aims to develop professional expertise and aesthetic aptitude in students to become successful professionals in their respective creative fields Application invited for the following course.

  • Fashion Technology
  • Advertising & Graphic Design
  • Media & Mass Communication

Examination Cities

The entrance test – AICET for all UG and PG Programs of WLCI will be conducted on 8th May 2016 in 31 cities at:

Ahmedabad; Bangalore, Bhopal, Bhubaneswar, Chandigarh, Chennai, Cochin, Coimbatore,Dehradun, Delhi, Guwahati, Hyderabad, Jaipur, Jammu, Jodhpur, Kolkata, Kathmandu (Nepal),Lucknow, Mumbai, Nagpur, Patna, Pune, Ranchi, Surat, Vadodara, Vishakhapatnam, Shillong,Srinagar (J&K), Dhaka (Bangladesh), Colombo (Sri lanka) and Dubai (UAE)

For more details, please visit http://admissions.wlci.in