Survival of the fittest – evolution of Graphic Design

Graphic design is the expression of ideas through visual tools. It utilizes symbols, drawings, and even text to deliver the message. It is a creative process, and involves the use of lines, curves, colour, texture, etc. It is a constant challenge to keep learning new software and concepts to evolve as a designer. Only the best graphic design course can help you with this evolution.

blog_8Apr_01The concept of graphic design is older than it seems. While the use of these elements can be traced back to prehistoric times, graphic designing as a profession first became diverse during the industrial revolution, due to the advent of new technologies and commercial possibilities. It was during this time that many of the concepts that we know today were developed. In late 18th century, the printing technique of lithography was developed. In 1869, the first advertising agency was formed, while the first logo to be trademarked was created soon after in 1876. The concept of ISOTYPE was developed in 1922.

Advertising as an industry took off after World War 2, along with graphic designing. Famous print campaigns such as of Coca-Cola and Kodak were made timeless with use of great artwork. Back in India, the Amul butter ads are an example of great design.

In the past decade, the rise of computers and internet had a profound effect on the profession. People now have access to software such as Adobe Photoshop and CorelDraw, and other services which make the profession more accessible. With social media and other design related websites, they even have a medium to showcase their work efficiently. Everything, from typeface and images to videos and animation can be edited by a click.

Collaboration between designers and clients, writers, etc. has also seen a massive change, with various forms of connectivity such as email, chat applications, and video calling features. It’s much easier to exchange briefs, ideas, and design work.

But the downside is that all these developments have resulted in more competition among graphic designers, as companies and agencies know there’s no dearth of talent. Moreover, there’s a plethora of design software with a wide range of features, to be used for different purposes. For example, Photoshop is commonly used for special effects, text effects, and digital paintings. Adobe Illustrator is ideal for logos, charts, illustrations, etc. CoreDraw is a graphics editor used to create brochures, newsletters, posters, etc. Another downside which has been seen in recent times is spread of plagiarism and copyright infringement in graphic design. Design ideas, clip arts, etc. can be copied with one Google search.

Training and education should evolve alongside all this to help students meet expectations and demands, find success in this field. The hands-on skills, collaboration with fellow students, and advice given by teachers are crucial in developing a well rounded professional. WLCI’s School of Design offers the best graphic design courses in Delhi for an all-round development. It’s part time courses in graphic design are perfect for professionals looking to add an edge to their profile.

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