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Job Oriented Courses in Marketing Management, Advertising & Marketing Communications and more

Online or Correspondence Courses in Human Resource Development, Marketing management, Marketing Communication, Product Management, Public Relations and Business Management Courses, human resource course, Advertising course in India.

1. Advanced Diploma in Advertising & Marketing Communications

Course Contents:

  • Advertising in the Current Economic Scenario
  • Functioning of an Advertising Agency
  • History and Theories of Advertising
  • Client Servicing: The changing Agency-Client Equation
  • Out of Home Advertising- Exhibitions, Retail, Interiors, Outdoor
  • Creativity in Advertising
  • New Media Technologies: Interactive advertising and Advertising on the Internet
  • Evaluating the effectiveness of Advertising: Advertising Research
  • Media Planning & Execution of Advertising budgets
  • Market Segmentation & Consumer Behavior
  • Integrated Marketing Communication
  • Branding – Building brands
  • Small Business Marketing & Internet Marketing
  • Corporate Image Management
  • Assessment
  • Case Analysis
  • Project

2. Course Name – Diploma in Interior Design

Course Contents:

  • Interior Styles
  • Survey and Drawings
  • Design fundamentals
  • Project Planning
  • Residential and commercial Projects
  • Material Knowledge
  • Furniture

3. Course Name – Diploma in Product Management

Course Contents:

  • Product Understanding
  • Marketing Basics
  • Brand strategy
  • Brand Management
  • Advertising and Media

4. Advanced Diploma in Human Resource Management

Course Contents:

  • Human Resource Development in Emerging Economic Scenario
  • Human Resource Planning: Strategy & Challenges
  • Basic Principles and Behavioral Models
  • Performance Appraisals
  • Recruitments
  • Workplace Ethics and Code of Conduct – Common Issues
  • Internal Communication in Small, Mid and Large Sized Organizations
  • Employee Relations
  • Organizational Dynamics
  • Wage and Salary Administration
  • Managing Change in Organizations
  • Group Dynamism: Social Processes and Behavioral Issues
  • Labour Laws
  • Case Analysis (Indian & International)
  • Assessment

5. Diploma in ESI and PF

Course Contents:

  • Basic ESI/PF Norms
  • Legal Forms & Documents for PF
  • Getting Registrations
  • Benefits
  • Filing PF Returns

6. Diploma in Recruitment

Course Contents:

  • Contemporary Recruitment tools and Managing Responses
  • Technology & Recruitment
  • DBMS for recruitment
  • Interviewing Techniques & Skills
  • Industry Specific Recruitment

7. Diploma in Performance Appraisal

Course Contents:

  • Performance Appraisal
  • Most Popular Methods
  • Modern Tools & Industry Examples

8. Diploma in Sales Management

Course Contents:

  • Sales Management
  • Incentive Planning
  • Sales Force Planning
  • Marketing in Sales
  • Handling Price Parameters
  • Pricing
  • Negotiations
  • Taxation
  • Grievance handling
  • Sales Promotions

9. Diploma in Marketing Management

Course Contents:

  • Basic Marketing concepts
  • Advertising and Sales Basics
  • 4P’s of Marketing

So, these are the courses contents. Just go in which you are comfortable.

For more details, visit: http://www.wlci.in