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How You can Advertise in a Program Book for a Fashion Show?

Fashion Colleges in India and some Mass communication Institute also provides various Programme in Fashion but they may not tell you that how to advertise in a program book for a fashion show.


You should consider advertising in a program book for a fashion show if you have a product or service that would be useful for people in the fashion industry.

Program books are seen by models, designers, attendees and even the friends and families of these people as the programs are taken home and are further distributed as well as viewed. Advertising in a program book for a fashion show is a wonderful idea for a makeup professional, hair stylist, fabric wholesaler or even a budding designer.

Here are some instructions which you need to do to:


Step 1 - In your location or area, search for fashion shows. You can search Internet sites like Craigslist. You can do a Google news search for charity fashion shows and fashion shows.

Step 2 – Meet or contact the fashion show coordinator. Fashion show advertising and announcements will have the contact information for the coordinators. These are the people who can refer you to the correct person, about placing an ad in the program book.

Step 3 – Search out what type of ads you can submit. Companies have rules for the kinds of ads that are permitted in their fashion show program book. Some may want family friendly or stick to sponsorships or allow outright advertising. You should know this so you can gear your ad to what fits the format.

Step 4 - See previous program books and a previous fashion show that how ads have come out. This will let you see the quality of printed ads and help you decide how detailed or simplistic your ad should be.

Step 5 - Design your ad and write your ad and add any images to it. Shrink it down to the actual size of the ad you are purchasing and print it on your own printer to make sure that it is clear as well as readable.

Step 6 – Submit your ad and pay for it. By the deadline set, submit your ad by the fashion show coordinator. Submit your payment with the ad. If you are not attending the fashion show then arrange to receive a copy of the program book after the show.

So, I hope these instructions are helpful for you.