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Media Studies: An Academic Discipline

Programme in Media also comes in the Management Courses in India that deals with the history, content and effects of several media; the ‘mass media’ in particular. This subject varies in methodological and theoretical focus, but may be divided into three interrelated areas – the critique of artistic styles and aesthetic forms (narrative, genre and many more), the study of the production process and sociological analysis.

Programme in Media draw on traditions from both the humanities and the social sciences and overlap in interests with related disciplines such as Mass communication Course, communication, communication sciences and communication studies. Researchers develop and employ methods and theories from disciplines including rhetoric, cultural studies, philosophy, psychology, literary theory, political science, economics, social theory, political economy, sociology, anthropology, art history and criticism, film theory and information theory.

Media courses encompass:


  • Mass communication
  • Journalism
  • Media influence
  • Political economy
  • Creative industries
  • Cultural studies
  • Media psychology
  • Media production

Most journalism and production courses incorporate media courses content, but academic institutions establish separate departments. Students of media course may see themselves as observers of media, not practitioners or creators. These distinctions vary across national boundaries. The essential definition of media studies involves the study of media effects.

Within media studies, separate strands exist like television studies. Film studies is considered a separate discipline, though video and  television games studies grew out of it, as made evident by the application of basic critical theories like feminism, psychoanalysis and Marxism.

Media theory looks at how the corporate ownership of media distribution and production affects society and provides a common ground to social conservatives and liberals and socialists. The study of the techniques and effects of advertising forms a cornerstone of media studies.


You can build your carrier in Mass Communication

B school in India offers courses in Mass Communication, courses in Media etc which are in huge demand. But many students are going for these courses but they are confused or don’t know exactly what are these courses about? So, today I will clear all the things related to these courses.

Mass communication is actually the word used to explain the academic study of the many means by which individuals and entities relay information through mass media to large segments of the population at the same time. It is usually understood to relate to magazine, newspaper publishing, radio, film and television as these are used both for advertising and disseminating news.

Print media is considered as one of the oldest form of media where career opportunities are myriad. In this field, a person can start his career as reporter, photographer, editor, librarian, Freelancer, cartoonist etc. Those fresh Graduates who have great writing abilities, graphics or photo skills, can easily build their careers in this field after completing courses in Mass Communication.



As a correspondent or reporter, a person writes stories about the events of state, local, national and international, many viewpoints on current issues, monitor the actions of public officials and much more. In big cities, station reporters are known as correspondents those who prepare stories on major events and news.



For this Job profile, an individual plans the contents of the publication and supervises the preparation. He has a great knowledge of newspaper law. As Editor, a person should able to coordinate the team efforts. An Assistant editor is responsible for preparing news on particular topics like international news, local news, special pullouts, sports and much more.



A Freelance person is one who gets payment on the basis of each article or piece. These people are not the regular employee of the company. But most advantage of this job is that you can work from any part of the world.

Thus, we can say that there are so many career opportunities in this field after doing Mass Communication Courses. So you can build your career in your interested field.